PR News
What Google Alerts Can Do for You
The rise of the internet and the popularity of Social Media have created many web-based jobs.
Tag
strategy
PR News
Amazon Public Relations: The $638B Storefront-and-Answer-Engine
Amazon is the most-cited e-commerce brand inside AI engines, the largest cloud operator, and the third pillar of the digital ad triopoly. Five layers — Bezos, retail, AWS, ads, the agentic shopping layer.
Insights & Strategy
Brainstorming Techniques Used by Top Marketing Teams
PR campaign ideation, crisis war rooms, creative briefs, AI-assisted brainstorming, SWOT, mind mapping, reverse brainstorming, red-team exercises — plus 25 brainstorming frameworks every communicator should know.
PR News
Best Customer Service Plug-ins for Your Website
Customer service plug-ins that integrate live chat, ticketing, knowledge base, and review collection directly into a brand site. Which ones work, which ones over-promise.
PR News
Emotion AI and Measurement in 2026
Affectiva's technology, Affdex, can also be used to study emotional responses of consumers as they try out new products or try new business software.
Insights & Strategy
Video Ads in 2026: CTV Ate Everything
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
PR News
Walmart's Marketing Strategy: The Healthy-Food Reformulation Plan
Walmart announced today a five-year plan to reformulate packaged foods — lower in sodium, sugar, and trans fats — and to cut prices on fruits and vegetables. The announcement was made jointly with First Lady Michelle Obama's Let's Move initiative. The largest single corporate commitment to nutritional reformulation in U.S. retail history.
PR News
Steve Jobs: The Apple Doctrine That Outlived Him
Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
Social Media
Car Brands and Social Media: Making the Aggressive Stance
CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media. The audience reach expansion, the customer engagement capability, the dealer-level engagement, and the major platform considerations including Facebook, Twitter, YouTube, and LinkedIn positioning for auto industry brands.
PR News
Influence Online in 2026 — Inside the Claude Citation Layer
Influence online used to mean follower counts and viral posts. In 2026, influence means being the answer inside Claude, ChatGPT, and Perplexity when a buyer asks the question. The mechanic, the named anchors, and what Anthropic's own retrieval behavior reveals.