Insights & Strategy
Measuring Your Nonprofit’s Impact on Social Media
These days most people have come to grips with the notion that they need to have some kind of active social media presence.
Tag
strategy
PR News
What Does the Future Hold for Marissa Mayer?
Yahoo is now under the umbrella of Verizon, and that left one CEO too many on the employee organizational chart.
Editorial
What Does Your Vision Communicate About You?
Public relations should be a key part of any working vision, regardless if you're a for-profit, not-for-profit or a volunteer organization.
PR News
Reworking a Business’ PR Plan
Even when a business has a successful PR plan in place, it's never a bad thing to review and think of ways to improve or even switch it all around.
PR Firms & Communications Agencies
Five Awesome Marketing Agencies to Follow on Instagram
You know you want to know what five of the most awesome PR Instagram accounts you should be watching and following!
PR News
Orchard Owners Turning to Robot Labor?
Most orchards depend on migrant farmers to pick their crops, many of whom work illegally in the United States, according to the Associated Press.
PR News
'13 Reasons Why' Panned by Critics and Social Workers
It was meant to get people talking about teen suicide and, at least by that measure, the Netflix original series 13 Reasons Why certainly accomplished that.
PR News
Juicero 2017: The Venture-Backed Product Crisis Reference Case
Juicero's April 2017 Bloomberg-test collapse — a 90-second hand-squeeze video that ended a $120 million venture-backed startup — became the canonical reference for product-narrative crises where the underlying critique is verifiable in seconds. What the case established about pre-launch verification.
PR News
The Crisis Communications Playbook: A 2026 Operating Framework
The 2026 operating framework for crisis communications. The four phases, the first 45 minutes, the seven-layer response architecture, the spokesperson question, and the recovery phase where most brands underinvest.
PR News
The YouTube Adpocalypse: From the 2017 Advertiser Pullback to the AI Engine Brand-Safety Era
From the March-May 2017 YouTube Adpocalypse through the brand-safety industry it created, the MrBeast era, and the 2026 AI engine citation gate — the canonical brand-safety case file.