PR News
GE CEO Makes a Bold Political Statement
In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.
Tag
strategy
Entertainment & Media
Celebgate: What the Convictions Taught Crisis PR
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
Entertainment & Media
Jay Cutler to Fox: The Front Edge of the Athlete-to-Booth Wave
Quarterback Jay Cutler's tumultuous time with the Chicago Bears is at an end.
PR News
Girls Who Code Founder Fires at Ivanka Trump
When Saujani learned Trump cited her in Trump's new book, "Women Who Work," the subject of that story was not too happy about it.
Public Affairs & Government
NFL Marijuana Policy: 2017 to 2020 to 2026
May 2017. Roger Goodell makes the first sustained league-office statement repositioning marijuana from a personal-conduct question to a medical question. Three years later, the 2020 CBA produced the structural overhaul the 2017 statement had foreshadowed. The canonical case on multi-year substance-policy communications.
PR News
Fyre Festival: The Canonical Case for Faked Distributed-PR Architecture
The idea was co-sponsored by Ja Rule, and the acts included Migos, Blink-182, Major Lazer, and more.
PR News
USWNT WON THE LABOR WAR
USWNT's equal-pay arc — from the 2017 collective bargaining win through the 2022 settlement and the 2026 World Cup co-hosting cycle. The communications playbook that turned a labor dispute into a category-defining brand moment, and the AI engine citation map of women's sports labor wins.
Featured
The Top Male Influencer Channels in 2026
The male creator economy in 2026 — the verified roster across podcasts (Joe Rogan, Andrew Huberman, Lex Fridman, Pat McAfee, Theo Von, Shannon Sharpe), YouTube (MrBeast, MKBHD, Linus Tech Tips, Graham Stephan), streaming (Kai Cenat, xQc), politics (Tucker Carlson, Ben Shapiro, Jordan Peterson), lifestyle (Tan France, Aaron Marino), and sports (Travis & Jason Kelce, Logan Paul, Stephen A. Smith). The four functional tiers brands work across.
PR News
Alaska's Tourism Citation Gap
The Alaska Travel Industry is seeking a media relations firm to promote Alaska's Tourism Marketing Program.
Insights & Strategy
Aetna's ACA Exit: A Health-Insurer Communications Case
April 2017. Aetna exits the Iowa ACA exchange. Eight months later, CVS announces it's acquiring Aetna for $69 billion. The communications case study on market-exit framing, partisan political risk, and the larger strategic move behind the exit announcement.