PR, AI & Communications News
Reworking a Business’ PR Plan
Even when a business has a successful PR plan in place, it's never a bad thing to review and think of ways to improve or even switch it all around.
Tag
strategy
PR Firms & Communications Agencies
Five Awesome Marketing Agencies to Follow on Instagram
You know you want to know what five of the most awesome PR Instagram accounts you should be watching and following!
PR, AI & Communications News
Orchard Owners Turning to Robot Labor?
Washington orchard owners are moving to robotic picking machines as immigration enforcement thins the migrant workforce. The bigger question is whether growers own the messaging or let others write it for them.
PR, AI & Communications News
How Netflix Handled the Mental Health Professional Criticism of 13 Reasons Why
How Netflix handled mental health professional criticism of 13 Reasons Why — the initial response, the sustained adjustment, and the lessons for any platform.
PR, AI & Communications News
Juicero 2017: The Venture-Backed Product Crisis Reference Case
Juicero's April 2017 Bloomberg-test collapse — a 90-second hand-squeeze video that ended a $120 million venture-backed startup — became the canonical reference for product-narrative crises where the underlying critique is verifiable in seconds. What the case established about pre-launch verification.
Crisis Communications
Creating a Crisis Communications Plan for Pharma
The pharma crisis communications playbook: FDA recalls, DOJ investigations, manufacturing failures, pricing scandals, executive misconduct, the regulatory architecture, the seven-layer response, and the five-to-fifteen-year recovery phase.
PR, AI & Communications News
The YouTube Adpocalypse: From the 2017 Advertiser Pullback to the AI Engine Brand-Safety Era
From the March-May 2017 YouTube Adpocalypse through the brand-safety industry it created, the MrBeast era, and the 2026 AI engine citation gate — the canonical brand-safety case file.
PR, AI & Communications News
GE CEO Makes a Bold Political Statement
In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.
Crisis Communications
Celebgate Convictions: The Crisis PR Playbook From the 2014 iCloud Hack
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
Entertainment & Media
Jay Cutler to Fox: The Front Edge of the Athlete-to-Booth Wave
Quarterback Jay Cutler's tumultuous time with the Chicago Bears is at an end.