PR News
Getting Back to Basics for Effective Email Marketing
If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.
Tag
strategy
Social Media
7 Easy Steps to Becoming a Social Media Influencer
Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
PR News
The Case against Not Being a Contrarian
Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.
PR News
Five Steps to Social Media Marketing Success
Your company just started up an online presence, there's all this buzz about social media and some so called "conversation" going on. Figuring out you'll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?
PR News
Branding Idea: Information Dumps Bury Brand Identity
Today's marketplace is a competitive and crowded place.
Social Media
6 Examples of How Businesses Can Use YouTube Channels
The ability to generate a viral video has more benefits these days than a dozen television commercials. Here are six examples of businesses that have done it right.
PR News
Catherine Keill Joins H+K Edmonton as Senior Account Director
Hill+Knowlton and Ms. Keill have confirmed that there are no lobbying restrictions that prohibit her from lobbying government, effective immediately.
PR News
Jivox Releases New Video Ad Insertion Platform
The new Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams delivered to mobile devices.
PR News
Southwest Airlines Gets New Advertising Partner
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest's other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
PR News
Rentrak's Studio Share Module Enhances Video-on-Demand System
Rentrak Corporation new Studio Share module provides competitive video-on-demand (VOD) information and industry data to participating motion picture studios. It allows movie studios to see their own results as well as those of their competitors to establish a unique transparent VOD information marketplace for theatrical releases.