PR News
10 Ways to Build Your Brand on Twitter
Twitter is about more than updates--it's about posting content and responses that reinforce your brand. Here are 10 ways to do so.
Tag
strategy
PR News
Internet Giants Form Ads Integrity Alliance to Fight Bad Ads
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
PR News
Pepsi Signs 52 Weeks Deal with Twitter
Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with "Live for Now", the current Pepsi campaign organizing pop concerts across the USA.
Social Media
Basic Strategies Bring Spectacular Number of Twitter Followers for Runner's World
Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
PR News
Verizon PR Nightmare Hits the Fan
For Verizon, the nightmare is about to hit the fan, with the death of grandfathered unlimited data plans. Users complain on Twitter, forums and Facebook, and Verizon's PR team is slow.
Insights & Strategy
Facebook Page Tips for News Companies
It just isn't possible to make it as a company without a social media presence anymore.
PR News
Ragan's Social Media Boot Camp for Corporate Communicators
If you are yet to master social media tools and still need guidance through the web of the 2.0 online word.
PR News
Yahoo Launches Marketing Dashboard for SMBs
The new service offers a consolidated view of a business' results for their marketing efforts and of their online reputation.
PR News
KODAK Gallery Strategy: Monetizing Mobile Photo Sharing
KODAK Gallery iPhone print to store app already ranks in the top 20 free photo apps in the Apple App Store and in the top five in the Amazon Appstore.
PR News
World Bank Plans to Make Its Research Open Access
How does an organization that is notorious in the eyes of many activists find a way to do some good PR?