PR News
The Pros and Cons of Automating Tweets
In today's world of smartphones and laptops and business on the go, it's more popular than ever for people to be active on social media.
Tag
strategy
PR News
Infographic: Email Marketing Lives On and "How Come?"
We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus' iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.
Social Media
Photos and Videos Dominate the Current Online Environment
Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.
PR News
Parentie, New Social Network Targeting Parents
Targeting specific groups seems to be the focus for some of the newly launched social networks, and Parentie is no exception.
PR News
Oreo's 'Daily Twist' Campaign is a Success
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
PR News
Cinemagraphs, the New Trend in Online Advertising
A rather new type of animated gif is taking online advertising by storm. Cinemagraphs, innovative gifs where only a part of the image moves while the rest remains still, replayed over and over as any other type of gif, are ready to bring a new wave of online banners and display campaigns.
Social Media
How Unexpected Industries Are Using Pinterest
These unexpected companies that invest in Pinterest see something beyond the hard sell for a product when using Pinterest. It all boils down to how they use Pinterest for marketing and lead generation.
Insights & Strategy
The Battle of the Smartphones: Who's Going to Win?
Android may continue to be the most widespread OS, but Android itself is not a smartphone. And this begs the question: in the real battle of the smartphones, who is going to win this year?
PR News
Three Must See Social Media Shares
There's no question social media channels carry not only gems, but also some real "thuds" when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives. What about random stuff that is sometimes funny, but also characteristically insightful. Okay, there is truth in the hilarity of the PR business too.
PR News
Guild Wars 2 PR Strategy: Attracting Fans with Play-before-release Feature
The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.