General Mills: America’s Favorite Household Name
The ultimate aim of any brand is to become a household name. Over the years, some of the brands that have reached this status include Coca-Cola, Johnson & Johnson, and General Mills. While many...
Tagged: strategy
PR Issues Arising from Poor Security
With incidents of mass murders on the rise, Americans are more conscious of security issues than ever. Horrific acts of violence continue to take place at movie theaters, schools, airports, and nightclubs. But this...
Laredo, Texas Issues Lobbying RFP
The City of Laredo, Texas has issued a Federal Legislative and Lobbying RFP. The lobbying services shall include scheduled, extended, or special legislative sessions and meetings; federal administrative and agency hearings, meetings, or rule...
Restaurant PR: Overcoming a Bad Review
Earlier this month, food critic, Tom Sietsema, gave the popular Founding Farmers restaurant a mind-blowing zero-star review. Sietsema gave the restaurant only half a star back in 2012 and returned in 2016 to readjust...
PR and Pot: What can Public Relations do for the Green Rush?
Marijuana (cannabis) is now legal in a number of states – some just make it legal, others make it legal with a medical prescription, and some of the states allow counties and municipalities to...
Barnes & Noble Adds Beer to the Shelves
When big box bookstores were all the rage, not that long ago, really, shoppers were invited to pop in for a coffee or latte to drink as they perused their purchase. Those days aren’t...
Pfizer Revamps its Public Relations Campaign
Pharmaceutical companies face a difficult year, in the wake of rising costs of medication. But Pfizer, more than others, has experienced especially low ratings. This year, the company ranked lowest out of 14 top...
Chris Burch: Entrepreneurial And Marketing Legend
Chris Burch is one of those rare breed people you hear stories about, starting his $1 billion-plus empire in his early college years when he and his brother would buy $10 girl’s preppy sweaters...
How much Public Relations is Needed For The Zika Virus?
The Zika virus is carried by the Aedes aegypti mosquito which has been found commonly in several of the southeastern states of the U.S. New York also seems to have a few colonies of...
United Nations In Seek Of A Digital Marketing Agency
The United Nations High Commissioner for Refugees (UNHCR) requires a digital marketing agency to help deliver national digital advertising campaigns with a specific focus on performance marketing, including paid search, display, social advertising and...
