Social networks such as Facebook and Twitter are growing in popularity, and are beginning to be accepted by their users as platforms through which they can interact with friends and businesses alike. In some ways this joint approval of social networking validates the networks themselves. The question is, do these social networks meet marketing expectations?
Write “scannable.” 80% of the Web users do not read the texts on the Web pages they visit. They “scan” looking for precisely what they were searching for. They look for that particular key phrase that brought them to your website.
Chanel N°5 commercial 2009, directed by Jean-Pierre Jeunet; featuring Audrey Tautou and Travis Davenport traveling with the Orient Express from Paris to Istanbul; accompanied by Billie Holiday's »I'm a Fool to Want You«, is the best fashion and beauty commercial of the year.
The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?
The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.
Belle de Jour has been unveiled amid support from Bristol University, where she works. What are the implications of having the Web's most famous call girl working in their research department? Dr. Brooke Magnanti still maintains the blog, as well as a Twitter account which promotes it.
The U.S. Food and Drug Administration informed that some peanut butter producers knowingly made shipments of salmonella contaminated product during 2007 and 2008. Do the consumers still trust the industry?
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
As any author on the Web knows, there is a virtual army arrayed to stamp out grammatical errors out there. The good news for citizen journalists today is, "There is hope after all." A recent study reveals how these barracudas of bad grammar can mediate their own paranoia, and in the end cut us all some well deserved slack.
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?