PR News
Beauty Brand Case Studies: Fourteen Years of Customer-Driven Communications
For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn't usually make a difference.
Tag
PR
PR News
Five Steps to Viral Fame: Marketing Your Company with Web-based Media
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
PR Firms & Communications Agencies
Claudia Dressler, PRCo Germany: Luxury Hospitality PR Out of Munich
Claudia Dressler, Managing Director of Munich-based PRCo Germany since 2008, on luxury hospitality PR across Germany, Austria, and Switzerland.
PR News
Top 50 iPhone Apps for PR Pros: The 2012 Snapshot
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
Social Media
Free-Range Social Media: No Cruelty, Just Better PR
What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.
PR News
The U.S. PR Industry: From $11B in 2012 to $20B+ in 2026
The U.S. PR industry passed $20 billion in annual revenue this decade. The 2012 forecast was $13.4 billion by 2017 \u2014 cleared and surpassed. Now AI Communications is reshaping where the next $10 billion gets earned.
PR News
KCM Marketing PR: Promises Guaranteed PR Results for Lawyers
The company owner, Karen McGagh, is so confident that she can get good placement, that she guarantees results.
Insights & Strategy
4 Popular Clichés and Where They Actually Come From
Four of the most-used clich\u00e9s in English \u2014 bury the hatchet, crocodile tears, break the ice, cat got your tongue \u2014 and the real, specific origins most people who use them no longer know.
PR News
Communications Budget Benchmarks 2026
What Fortune 500 companies spend on communications, crisis, and executive visibility in 2026 — and the budget categories that didn't exist five years ago. The Everything-PR benchmark.
PR News
Menicucci, Villa & Associates to Be Represented by Relevant PR
New York law company Menicucci, Villa & Associates PPLC has hired Relevant Public Relations as its new public relations agency of record.