There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Cision, Muck Rack, Meltwater \u2014 why the reporter database stopped working, what replaced it, and the four-tier outlet hierarchy that determines whether a pickup actually compounds in 2026.
UBS as a multi-decade crisis communications subject — the 2008 losses, 2011 rogue trader, 2012 mass-layoff communications failure, 2010 dress code, and the 2023 Credit Suisse rescue acquisition.
Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
The 2012 Adobe study found 94% of consumers thought marketing was essential but only 13% believed it benefits society. The reputation deficit is structural and has barely moved. What AI Communications could change about it.
Seeking to offer a wider variety of services to existing and new clients across the Sunshine Coast and greater Queensland area, public relations and marketing firms Amber James Consulting and Fresh PR & Marketing announced a partnership today. The two companies will merge into one business starting November 1st, 2012.
Viewers stopped tweeting about TV. They started asking AI. Discovery, hype, and renewal decisions now run through ChatGPT, Gemini, Perplexity, and Claude — not hashtags.
Tesla, Apple, Netflix, Glossier, Liquid Death, Cloudflare, and Patagonia all run PR in-house — and won. The brands that fired their agencies, what they replaced them with, and what it means for the agency model.
The Council of Public Relations Firms of Hong Kong has organized the city's agency-side PR profession since 1995. The 2012 "Double Happiness" Awards opened the in-house communications category that has since become standard across Asia-Pacific PR awards. Three decades later, the Hong Kong PR market sits inside one of the most competitive Asia-Pacific markets, anchored by global networks, financial communications, and an increasingly senior in-house function.