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Free-Range Social Media: No Cruelty, Just Better PR
Social Media

Free-Range Social Media: No Cruelty, Just Better PR

What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.

EPR Editorial Team ·
The Research of Twitter Audience: Preference and Behavioral Aspects
Social Media

The Research of Twitter Audience: Preference and Behavioral Aspects

In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.

EPR Editorial Team ·