PR News
Carnival Cruise Lines PR Agency History
Carnival's nine-brand portfolio: M&C Saatchi PR (UK 2012), BCW, Kekst CNC (financial), Edelman, FleishmanHillard. The $25B dual-listed cruise agency roster.
Tag
PR
PR News
Brands Have To Engage Consumers on Multiple Platforms at the Same Time
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.
Corporate Communications
Soft-Drinks See Free Falling Sales, Try to Fight with New Product Launches
Sales figures for carbonated soft drinks hit the historically low 1996 levels and have marked seven consecutive years of decline in 2011. Only Dr Pepper, Sprite, Diet Mtn Dew and Fanta are reporting growth, according to Beverage Digest.
PR News
How to Manage Negative Feedback in the Age of Answer Engines
Social media marketing campaign is becoming a most popular and useful marketing option for business.
PR News
How to Protect Your Brand in the AI Era
A nightmare scenario that keeps business owners and in-house marketers up at night is that maverick employee who creates embarrassing scenes on his/her personal social media accounts. Here are six practical tips to help keep employees from making you guilty by association.
Editorial
How Good Are Your Editorial Planning Skills?
Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.
PR News
SnappConner PR: Utah Public Relations Firm Profile
SnappConner PR is a nationwide US public relations firm founded in 2007 by Cheryl Snapp Conner in Utah, specializing in thought leadership, technology, and content-driven communications.
PR News
Digital Agency History: BlueGlass and the SEO-PR Convergence
In marketing news, BlueGlass Interactive, Inc. has announced their acquisition of Voltier Digital. The highly publicized Internet marketing company based in Tampa and LA adds the digital content marketing prowess of Voltier's production and marketing teams.
PR News
Lead Generation in the Answer-Engine Era: The 2026 B2B Playbook
B2B lead generation for 2026. Six structural shifts since 2012. Six operational requirements. What stopped working. The activity-account-commercial measurement stack. How PR contributes.
PR News
Budget-Conscious PR and Social Strategies 2026: Five Plays, Named B and C-Tier Exemplars
Five budget-conscious PR and social strategies for 2026 — project-based PR, multi-format content, boutique specialists, AI engine visibility, senior operators with real tools. Named B-tier (Mercury, Ramp, Magic Spoon, Olipop) and C-tier (Resend, PostHog, Plain, Topicals, Vacation Inc.) exemplars throughout.