Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O'Dwyer's list of top agencies for 2013. The space formerly held by either Melissa Waggener Zorkin's Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly's global firm. For today's matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance.
ePrize announced the acquisition of Bulbstorm, which further extends the capabilities of the company's customer engagement platform currently used by more than 50% of the Fortune 500 brands.
With the acquisition of Visual Revenue, Outbrain offers companies both automated and editorially controlled solutions that will optimize their pages across any channel, screen size and device.
Boutique public relations agency Desert PR has just announced the launch of its new website, which they say features added functionality and "a sleek new look". While the new website is easy to browse and does not look bad, it seems Desert PR was a bit hasty and it forgot some important details.
San Diego State University is organizing a fund raising campaign aiming to get $1.5 million for a public relations center honoring a retired professor contribution to the PR field. The Glen M. Broom Center for Professional Development in Public Relations is designed as part of San Diego State’s School of Journalism & Media Studies, where Broom is a professor emeritus.
The UK gets a brand spanking new PR firm to turn to as former journalists form the Carlisle based Citadel PR. The past news editor of The Cumberland News, Vic Gibson, and colleague Nick Brownlee team up to create a new digital communications firm.
PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes "cash." And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.
Public relations professionals often disagree with the decisions taken by the top management of the companies they work for, even if they find it quite difficult and it sometimes costs them their jobs, a new study by researchers at Baylor University and the University of Texas at Austin has shown.
Not a top, but a resource of professional Facebook pages by PRs, and for PRs. We've picked some of the most popular companies and introduced them alongside smaller agencies, always considering their updates, and the way they engaged with their communities.
Richter, an accounting and advisory firm in Montreal, has just named DDB Public Relations as their agency of record (AOR). Having expanded their business to Toronto last year, the firm tagged DDB to extent their newly rebranded presence.