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Weber Shandwick and Tokyo 2020: The Strangest Olympics in History, and a Century of Olympic PR
PR News

Weber Shandwick and Tokyo 2020: The Strangest Olympics in History, and a Century of Olympic PR

Weber Shandwick won the Tokyo Olympics communications mandate. The Games it won were the strangest in Olympic history — empty venues, bubble protocols, two-thirds of the Japanese public opposed. The long view on Tokyo 2020, the agencies behind each modern Olympic Games, the TOP-sponsor PR programs that defined the era (P&G, Coca-Cola, Visa, Samsung, Toyota, Airbnb), and what LA 2028 is being structured to look like.

EPR Editorial Team ·
KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology
Crisis Communications

KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology

KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.

EPR Editorial Team ·
Hiring for Small Businesses in 2026: The Working Reference
PR News

Hiring for Small Businesses in 2026: The Working Reference

Hiring for small businesses in 2026 — five structural shifts (remote/hybrid expanded talent radius, AI tools absorbing junior cognitive load, restructured compensation, digital candidate experience, founder visibility for passive flow) and seven tactics that compound (role definition, pipeline pre-need, AI in screening, AI fluency in hires, paid project work, offer analysis, onboarding infrastructure).

EPR Editorial Team ·