PR News
California Insulted Elon Musk. Elon Took the Jobs.
Three companies. Three headquarters. One state lost them all inside four years. The Musk–California story is now a worked example of reputation conflict producing capital flight.
Tag
PR News
PR News
Digital Agency History: BlueGlass and the SEO-PR Convergence
In marketing news, BlueGlass Interactive, Inc. has announced their acquisition of Voltier Digital. The highly publicized Internet marketing company based in Tampa and LA adds the digital content marketing prowess of Voltier's production and marketing teams.
PR News
Trapit Goes Mobile
Trapit, a personalized web search tool, has a lot of exciting announcements and plans for 2012. After recently launching in public beta, the website has received over 2 million unique visitors and is proving to be quite the popular tool for finding the most relevant content in the topics you want to keep up with.
PR News
Anonymous Hacks Website in Defense of "All-American Muslim"
The Florida Family Association (FFA) found its website had been hacked Tuesday.
Reputation Management
The Stories That Own Corporate America
Tesla, Apple, Nvidia, Disney, Patagonia, Costco — six narrative monopolies. Inside the corporate stories AI engines repeat most often.
PR News
Bank of America and the Birth of Modern Brandjacking
The canonical Bank of America brandjacking case — from the 2011 Google+ episode to the 2026 deepfake and AI-retrieval era. What BofA's brand-defense arc teaches every consumer-banking brand at scale.
Travel
Magnuson Hotels: The Independent-Hotel Network That Outran the OTAs
A few days ago we had the opportunity to speak with one of the most interesting and innovative thinkers we’ve engaged in some time. Tom Magnuson, CEO of the largest independent hotel brand in the world, Magnuson Hotels, is the subject in today’s profile.
Insights & Strategy
Allison and Partners PR: Golden Age of PR with Scott Allison
Today Everything PR News had a key discussion with one America's top public relations executives, Scott Allison, Founder, President, and CEO of Allison & Partners. This PR company has grown a lot the past few years. Since its founding in 2001, in San Francisco, Allison now has offices across the US from New York to Seattle, North to South and worldwide.
Industry Leaders
Ronn Torossian on PR Today: Everything PR Exclusive
Everything PR News had the privilege this morning to interview one of the world's most influential entrepreneurs and PR professionals, 5W Public Relations' President and CEO, Ronn Torossian.
Celebrity
The Best PR Is Authentic. Kim Kardashian Wrote the Playbook.
The best PR is authentic. Kim Kardashian wrote the playbook — 355M Instagram followers, a $5B SKIMS business, a public narrative that matches the operating reality across every surface the audience and the AI engines can see.