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What 619M Pinterest Users Actually Search For
Social Media

What 619M Pinterest Users Actually Search For

With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),

EPR Editorial Team ·
Should You Pay to Play? Evaluating Facebook's Latest Changes
PR News

Should You Pay to Play? Evaluating Facebook's Latest Changes

Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?

EPR Editorial Team ·
Yahoo UK Launches First Integrated Campaign to Promote omg!
PR News

Yahoo UK Launches First Integrated Campaign to Promote omg!

Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.

EPR Editorial Team ·
Top 50 iPhone Apps for PR Pros
PR News

Top 50 iPhone Apps for PR Pros

A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.

EPR Editorial Team ·
7 Easy Steps to Becoming a Social Media Influencer
Social Media

7 Easy Steps to Becoming a Social Media Influencer

Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?

EPR Editorial Team ·
The Ads that Make Us Fat
PR News

The Ads that Make Us Fat

Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?

EPR Editorial Team ·