PR News
The Ads that Make Us Fat
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?
Tag
pr resources
Insights & Strategy
Where Do Cliches Come From? The History of 4 Popular Cliches
Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
Insights & Strategy
Is There True Value in Facebook Advertising?
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
PR News
PR Resources: Marketing Platform to Target Social Media Influencers
Automating all aspects of an influencer marketing campaign BlogFrog includes a searchable database of over 100,000 social media influencers.
PR News
From Facebook Premium Ads 2012 to Advantage+ AI: The Fourteen-Year Meta Advertising Evolution
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
PR News
Ron Sachs Communications Acquires “What’s Next Marketing” for Digital Edge
Ron Sachs Communications announced its acquisition of What’s Next Marketing, a full-service social/digital media/marketing practice, to enhance the Sachs firm’s national reach.
PR News
Companybook Harnesses Big Data to Enhance B2C Connections
Norway’s Companybook has launched the first company network combining collaboration, lead generation and media monitoring specifically for enterprise to help British companies match-make with potential customers around the world.
Social Media
Social Media and Printing Industry - Can There Be a Benefit?
In spite of the obvious conflict, can there be a compromise, a way for one form of information dissemination to benefit the other?
Insights & Strategy
Money in Public Relations: The 2026 Spend, P&L, and Citation Economics
Global PR spend crossed $100B+ in 2024, with PR services itself well above $20B. Edelman, Omnicom, IPG, WPP, Publicis, 5W. From Bernays to AI Communications — and Citation Share as the new ROI.
Crisis Communications
KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.