PR News
Advertising Measurement and Audience Targeting in 2026
How modern digital advertising is measured and targeted — Google, Meta, Amazon, The Trade Desk, Criteo, Zeta, AppsFlyer. The Everything-PR 2026 reference.
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pr resources
PR News
Digital Tactics Most Effective in Getting Men to Buy Grooming Products
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
PR News
Lovable Went From Zero to AI-Native Authority — Here's the Mechanic
Lovable, the Swedish AI-native app-building platform, went from launch to one of the most-cited names in the vibe-coding category within months. The mechanic — founder visibility, original product story, named technical authority, and a community that built the citation footprint the company could not have purchased.
PR News
B2B Demand Generation, Then And Now — What Changed Since The 2013 Benchmark
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
Insights & Strategy
The APCO Worldwide Formula to Becoming a Global Leader in PR
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
Hospitality
Restaurant Reviews in 2026: Where They Live and What Moves Covers
Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.
PR News
Be Discovered using Content Curation
This upcoming year is going to be the year of content. You've found it, you know about it; why not be discovered by it? Curation is in for 2013 - don't be left out.
Insights & Strategy
Fight Fire with Kindness: How to Respond to Mean Customers Online
You don't have to use social media long to see one of its biggest drawbacks-hiding behind computers often gives people more courage to be mean.
Social Media
Brand Chat and Conversational Commerce: From 2012 Moxie Engage+ to the AI Engine Layer
From the 2012 Moxie Software Engage+ launch through the migration to Messenger, WhatsApp Business, and AI-mediated chat — the brand chat and conversational commerce evolution.
PR News
5 Things To Know Before You Start a Marketing Plan
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.