Associated Press (AP) announced last week bloggers should be credited as news sources in a letter to its members. This decision has a tremendous impact on how bloggers will affect the news agenda and the overall news industry.
Coyne PR's press release, brilliantly titled "Americans Confess - Wags Speak Louder Than Words" for Del Monte's Pup-Peroni® dog snacks was part of a PR campaign that, to date, generated 1,179 stories, resulting in over 42.7 million media impressions.
The much rumored about Google music service, already seen as tough competition for Apple's iTunes, might be launch in time for this year's winter holiday season. Google's VP of engineering Andy Rubin has been discussing with record lables and pushing hard to have the new music service ready by Christmas.
Alex Cristache of Blogsessive.com has recently released a new free Wordpress theme, Typominima, a theme designed for all bloggers with a strong appetite for writing and publishing in a beautiful environment. What sets Typominima apart is its strong focus on the writings above anything else.
Traditional U.S. shopping malls were once popular enclaves where many Americans went to purchase clothing and other items. Now, many large traditional malls are languishing or even dying.
"Leading Under Pressure: From Surviving to Thriving Before, During and After a Crisis", the new book by Erika Hayes James and Lynn Perry Wooten, analyzes recent major PR crises such as the BP oil spill, the Toyota and Tylenol recalls, or the collapse of the banking industry, to better explain how to properly manage and lead a company through a crisis situation.
Every PR needs to know about design: no campaign can be effective promoting poor design, and poor quality in general. Sonia Mansfield, joins the Everything PR team to teach you about effective design.
An interview with activist against children obesity Michelle Obama will be featured this September in US Ladies' Home Journal. We learn that Michelle Obama doesn't like beets, that she wakes up at 4:30 am to hit the gym, and that she likes vegetable cleanses... or does she?
Zenzi Communications wrote the press release that promotes Chiquita Banana Sticker Design Contest. Since it went live online, this release generated over 26,700,000 impressions. Why was this release so successful? The answers in the pilot of the PR Success Stories: The Press Release series.
British PR agencies are earning millions advising foreign regimes whose controversial activities stained their countries' images. We are talking about crimes against humanity, genocide, torture, censorship and more... and British PR companies that have no problem representing such entities.