
Apple Watch in 2026: How a 2015 Curiosity Became the World's Largest Health Platform
Apple Watch launched in 2015 as a fashion accessory the trade press dismissed. Eleven years later it is the largest watch business in the world by revenue and the foundation of Apple's health platform. The five-year recategorization arc, the Masimo ITC ban, and the brand-operator lesson on what category resets actually require.









