Insights & Strategy
A$AP Rocky: 72 Hours From Acquittal to Ray-Ban
How three hours of jury deliberation and a Ray-Ban creative directorship announced 72 hours later became the cleanest crisis-to-capital pivot in modern celebrity brand strategy.
Tag
Rihanna
Crisis Communications
PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss
Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.
Multicultural Marketing & DEI
Black-Owned Brands: A Legacy of Building
Madam C.J. Walker. Motown. Johnson Publishing. Sundial. Fenty. Pat McGrath. Telfar. Mielle. The 120-year arc of Black-owned consumer brand building in America.
Influencer Marketing
PR in the News: How the Discipline Sits Inside Its Own Coverage
Public relations sits inside the news cycle in a different way than most other professional services. The categories of PR coverage that recur, what makes the discipline newsworthy, and what every PR operator should understand about their own appearance in the press.
Entertainment & Media
Rihanna Never Rented Reach
How Rihanna built a direct-to-audience marketing machine — owned channels, self-distributing events, and products engineered to generate their own content across Fenty Beauty and Savage X Fenty.
Entertainment & Media
How Silence Made Rihanna a Billionaire
How Rihanna converted attention into ownership — the five-move PR playbook behind Fenty Beauty, Savage X Fenty, and a billion-dollar valuation built on strategic silence.
Multicultural Marketing & DEI
Multicultural Social Media PR — Fenty Beauty, Telfar, and Netflix Strong Black Lead + Con Todo (Replacing the 2011 Cause-Engagement Piece)
Multicultural social media PR is structural brand infrastructure, not cause-marketing engagement. Fenty Beauty's 40-shade inclusivity + The Fenty Effect. Telfar's Bushwick Birkin + Bag Security Program. Netflix's Strong Black Lead + Con Todo vertical brands. Plus the McDonald's My365Black case.