Ben & Jerry's — founded 1978, Unilever-acquired 2000 with a unique independent-board governance carve-out — is the most-studied corporate-activism case in modern American business. The 2021 West Bank decision, the Avi Zinger litigation, the 2022 Unilever sale, the multi-state divestments, the 2025 Greenfield departure, and what the case teaches about the structural limits of brand activism.
Vyclone launched its social video creation, collaboration and sharing app for iPhone and iPod touch. Vyclone allows users to quickly create, sync and edit multiple videos of a shared event. When two or more users upload raw video footage from the same event Vyclone synchronizes and edits multiple clips to create one streamlined movie. Users can then edit the movie for a more personalized effect and share it instantly via social media.
According to the American Customer Satisfaction Index (ACSI) Facebook is the lowest-scoring e-business company, suffering the largest decline in customer satisfaction from all social media entities.
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
KING 5 was the first US local broadcast newsroom to integrate live Twitter into morning traffic in July 2012. Tracy Taylor + Radiate Media's CONNECT tool. Now industry standard under X.
Integrate Agency — formerly Integrate Public Relations, founded 2009 by Allie Danziger in Houston, acquired 2018 by Wellington Group, now CEO Danielle Ryan. Profile.
658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
From the 2012 Socialbakers Socially Devoted standard to Sprinklr, JetBlue, Zappos, Toyota, Uber, and the AI engine answer layer — the social customer service evolution.