Integrate Agency — known until 2018 as Integrate Public Relations — is a Houston- and Austin-based digital marketing firm founded in 2009 by Allie Danziger. The agency was acquired by Wellington Group Marketing & PR in January 2018 and rebranded as Integrate Agency; in December 2023, Danielle Ryan was named CEO, succeeding Danziger, who departed to found Ampersand Professionals (acquired by Ascent Funding in 2024).
Originally published July 2012. Updated June 14, 2026.
Snapshot
Founded: 2009 by Allie Danziger (then Allie Herzog Danziger) in Houston
Original name: Integrate Public Relations (IntegratePR)
Current name: Integrate Agency (since 2018)
Headquarters: Houston, Texas + Austin, Texas
CEO: Danielle Ryan (effective December 1, 2023)
Ownership history: Wellington Group Marketing & PR acquired Integrate in January 2018; Spark, Wright & Colgin holding
Acquisition: Acquired BriteIdea Marketing Group in 2021
Services today: SEO, PPC, paid digital media, content marketing, social media, e-commerce, strategic consulting
Notable historical award: 2012 PRSA Gold Excalibur Award for Excellence — Social Media (Goode Company Barbecue Cyber Monday campaign)
Allie Danziger founded Integrate Public Relations in 2009 in Houston after two years managing digital media for luxury real estate companies in New York. The original positioning identified a gap: businesses across Houston struggled to operationalize the still-new discipline of social media. IntegratePR — as the agency was then known — built itself around integrating traditional public relations with social media execution. The 2012 PRSA Gold Excalibur Award for Excellence in social media, won for the Goode Company Barbecue Cyber Monday campaign that drove a 54% one-day increase in pie sales, was the defining early proof point.
The transformation arrived in January 2018: Wellington Group Marketing & PR — a digital marketing, branding and PR firm with offices in Houston and Austin — acquired Integrate Agency. The combined entity continued under the Integrate Agency name with Wellington's CEO Robbie Wright at the helm and Danziger as president. The acquisition expanded Integrate's services exponentially beyond pure PR into a full-suite digital marketing operator.
In 2021, Integrate acquired BriteIdea Marketing Group, founded and led by Danielle Ryan. Ryan joined Integrate as Senior Vice President of Strategy and Business Development, and on December 1, 2023, she was named CEO. Founder Allie Danziger had earlier departed to found Ampersand Professionals (an edtech upskilling platform) in 2020 — Ampersand was acquired by Ascent Funding in 2024.
Why Integrate Agency Matters
Integrate's arc is the QSR-of-PR story of the past decade — independent PR shop, social-first specialization, acquisition by a broader marketing operator, repositioning as a full-service digital agency. The firm is now positioned closer to a regional Wpromote or Power Digital than a traditional PR firm, while retaining the PR DNA and the PRSA Houston / IABC Houston / AMA Houston awards that defined the original era.
2012 Recognition (Historical Anchor)
The original July 2012 EPR coverage of this firm documented Integrate Public Relations receiving the PRSA Gold Excalibur Award for Excellence in social media for its work on the Goode Company Barbecue Cyber Monday 2011 campaign. The strategy combined hourly social-media-only discounts across channels and delivered a 54% increase in pie sales in a single day. At the time, founder Allie Herzog Danziger told EPR the recognition was "even more exciting" because social media was the agency's specialty — "we are truly leading the charge for integrating traditional public relations with strategic social media initiatives." That campaign sits at the center of Integrate's case-study DNA fourteen years later, even as the firm has expanded well beyond pure PR.
Integrate Agency is a full-service digital marketing firm offering SEO, paid digital media, content marketing, social media, e-commerce, and strategic consulting. The agency retains PR and media relations as a legacy core service from its origins as Integrate Public Relations.
Is Integrate Agency the same as Integrate Public Relations?
Yes — same legal entity, different name and ownership. Integrate Public Relations (founded 2009 by Allie Danziger in Houston) was acquired in January 2018 by Wellington Group Marketing & PR and rebranded as Integrate Agency. The PR and social media DNA remains, but the firm now operates as a full-service digital marketing agency.
Who is the CEO of Integrate Agency?
Danielle Ryan, who took the role effective December 1, 2023. Ryan previously founded BriteIdea Marketing Group (acquired by Integrate in 2021) and served as Senior Vice President of Strategy and Business Development at Integrate before the CEO appointment.
What happened to founder Allie Danziger?
Allie Danziger departed Integrate after the 2018 Wellington Group acquisition and founded Ampersand Professionals in 2020 — an edtech platform focused on upskilling young professionals. Ampersand was acquired by Ascent Funding in 2024.
Where is Integrate Agency located?
Houston, Texas with a second office in Austin, Texas.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
