PR News
UBS Cuts 10,000 Jobs, Stirs Social Media PR Crisis
On Wednesday, Sergio Ermotti, UBS chief executive, has finally announced a measure to cut the bank's losses: he fired nearly 10,000 people, worldwide. The problem however, is how.
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social media
PR News
Social Recommendations Shift Purchase Behaviors in Moms
Do moms buy based on recommendations by other mothers? They always did, they always will. Then why are social media recommendations so powerful in influencing purchase behaviors in moms?
PR News
Should You Pay to Play? Evaluating Facebook's Latest Changes
Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
PR News
Brand-Customer Social Media Engagement Leads to Sales
Social media is here to stay, as the success of the existing social networks shows and as we see more and more of these online hangouts being launched.
PR News
Bolivia Proposes Law Regulating Social Media
In the online environment one can say and do just about anything. This is freedom of speech at its best, as anyone can share their opinions on any matter. But one can choose to do it in a respectful way or not. When it comes to officials and politics, often people get very personal and sometimes go beyond respectful, and that’s what a new law which will regulate social media is intended to prevent. The law is proposed by the Movement for Socialism party and they say they hope to push through Bolivia's Congress.
PR News
Pheed Offers Twitter Alternative, Associates with Celebrities
Soft-launched on August 10th this year, Pheed positioned itself as an alternative to Twitter, thinking that “it would be nice to give you the option”. They went right ahead and included the basic features, text, photos and videos, but also brought something new such as voice-notes, audio clips and live-broadcasting. (I’m waiting for you to spot the something borrowed and the something blue. I’m joking, of course.) And then they went even further and thought about helping users monetize their account.
PR News
Pinterest Rolls Out Block and Report User Features
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.
PR News
New Pinalytics Platform Offers Social Monitoring for Pinterest
Pinterest is a social network with an impressive growth rate, and marketers are tapping into its potential, in search of new ways to promote their brands and products. As it happens with all social media marketing channels, the problem of analytics arises, as Pinterest doesn’t offer such measurement options. This type of data is however vital to marketers and the brands they represent and now, with the help of new social monitoring service Pinalytics, they can access different statistics.
PR News
Yahoo UK Launches First Integrated Campaign to Promote omg!
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
PR News
Beevolve Study Sheds Light on Twitter Usage across the World
There are millions and millions of accounts on Twitter. Is anyone wondering what would an average user of this microblogging social network “look” like? What are their preferences? How many followers does they have and how many people do they follow? Well, a new comprehensive study from Beevolve of Twitter users worldwide has just been released and it offers quite interesting insights.