PR News
The 12 Truths About Social
McCann Truth Central's 'truths' illuminate the impact of the social media landscape on consumers and brands.
Tag
social media
Digital PR & Communications
Android vs. iPhone: Brand Reputation, Social Mentions, and How Samsung and Apple Compete for Consumer Sentiment in 2026
Samsung vs Apple vs Google Pixel — the smartphone brand reputation battle in 2026. Social listening, market share, AI engine citation authority, and the communications strategies behind the world's most competitive consumer electronics category.
Social Media
The 2026 Customer Service Channel Map
88% of consumers are less likely to buy from companies that leave complaints on social media unanswered, a study commissioned by Conversocial revealed
PR News
The X Power-User Operating Manual 2026
Twitter is a great tool, but only if used properly. Here are some etiquette tips to keep in mind as you navigate the site.
PR News
Social Media Trends 2026: Short-Form Video, AI Feeds, and the Open Social Web
Social media in 2026: short-form video as default, AI in the feed, creator economy as publishing, the open social web is real, and AI answer engines are the new surface.
Insights & Strategy
The X Sentiment Research Library
A study by the University of Vermont examines expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years.
PR News
Facebook Gives PHP a Boost with HipHop Virtual Machine
The developers at Facebook have even given it a cool name to make sure you remember it.
Social Media
The 12 Days of Social Media
What would you wish for this Christmas? Here’s a few ideas – although the numbers need multiplied a little. Two Twitter followers and Five Facebook likes wouldn’t go very far – unless one of those fans was Robert Scobble, or someone equally famous!
Social Media
Po.st Integrates Monetization with Social Sharing
RadiumOne has recently launched Po.st – the only social sharing platform that has integrated monetization opportunities for publishers.
PR News
The Analytics of Public Relations
Using analytics in your PR firm can help you achieve three important goals. First, it can create accountability. Then, you will be able to make data-driven decisions. And finally, you get meaningful reporting for management, shareholders, and potential clients.