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Dunkin's Cultural Calendar Playbook: From Valentine's Day to the Charli D'Amelio Era
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Dunkin's Cultural Calendar Playbook: From Valentine's Day to the Charli D'Amelio Era

Dunkin' operates 13,000+ stores globally and runs the most-studied cultural-calendar marketing operation in modern American QSR. From the 1950 William Rosenberg founding through the 2018 brand-architecture compression (dropping "Donuts"), the Charli D'Amelio partnership, the 2020 Inspire Brands / Roark Capital acquisition, and the Valentine's-to-Pumpkin-Spice seasonal calendar — the canonical Dunkin' cultural-anchor playbook.

EPR Editorial Team ·