Social Media
Toyota, Tesla, BMW: The Three Operating Models of Automotive Social Media in 2026
CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media.
Tag
social media
PR News
Banks Start to Focus on Social Media Tools, Twitter and Facebook Lead the Way
Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.
PR News
US Hispanics, One of the Fastest Growing Social Media User Groups
Social media marketers and PR specialists should keep a close eye n the US Hispanic community, one of the fastest growing user groups on social sites. Joe Kutchera, author of Latino Link: Building Brands Online with Hispanic Communities and Content has recently told Huffington Post that efficiently targeting Hispanic customers means marketers need to target them on social platforms as they over-index for using social media.
PR News
The Times Square Ball: A Year-Round Brand Operation
Perhaps you didn't know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next New Year's Eve.
Insights & Strategy
Twitter, Boosting PR and What Social is all About
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
PR News
Muslim Audience PR: From the "Inspired by Muhammad" Campaign to AI Visibility
The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.
Social Media
How the Police Are Using Twitter
Lior Levin explains how the police are using twitter to get the word out about certain events, and even to catch the bad guys...
Social Media
Facebook: Best Large US Company to Work for
Popular social site Facebook ranks first among the best US employers. The social network outran Southwest Airlines and management consultants firm Bain & Company on the list compiled by Glassdoor, an online site where users publish feedback on employers.
PR News
The Role of Brand Values in User-Centered Designs
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
PR News
Social Media Gains Ground in Holiday Marketing Campaign
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.