Both Facebook and ACLU filed friend-of-the-court briefs in an appeal against Judge Raymond A. Jackson of Federal District Court ruling. They argue that liking a Facebook Page (or other website) is core speech, because it is a statement that will be viewed by other users.
Everything PR News has engaged in discussion with a number of key decision makers over the last year. PR gurus, creatives, journalists and editors, but not so many marketing experts. We found just such a guru in Brian Fitzgerald.
Tired of all that "great advice" from PR pros telling you what you are, or are not, allowed to say on Facebook? Read this.
Brands present on Facebook with dedicated fan pages are responsible for comments posted by users, watchdog claims. The social network is declared an advertising medium and not a way to establish a communication with customers.
Facebook finally acknowledged that it has problems, after many complaints that the network was cluttered with fake accounts, a considerable number of which are used for spam. The network will disable these accounts, condemning them to Facebook limbo.
In a date range spanning from June 23 to July 23, Attensity Analyze found that over 98% of social media users felt positively about the games. Among the top athletes mentioned by the users, Ryan Lochte scored more mentions than Michael Phelps.
Visa announced that its outstanding Go World campaign has already generated over 28 million cheers, from all over the world.
New York law company Menicucci, Villa & Associates PPLC has hired Relevant Public Relations as its new public relations agency of record.
dwinQ will activate the Cadbury House interactive experience in Hyde Park during the 2012 Olympic Games. Inside three giant, inflatable purple domes, Cadbury will feature a series of fun, unique and social media connected interactions for its guests.
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.