Ben & Jerry’s has decided to really engage customers via social media. The world's richest ice cream, from a legendary brand, may just end up on your office doorstep. As a social media event, the cheeky ice cream duo have come up with a promo to end all promos for their new Greek Frozen Yogurt.
Vyclone launched its social video creation, collaboration and sharing app for iPhone and iPod touch. Vyclone allows users to quickly create, sync and edit multiple videos of a shared event. When two or more users upload raw video footage from the same event Vyclone synchronizes and edits multiple clips to create one streamlined movie. Users can then edit the movie for a more personalized effect and share it instantly via social media.
The new platform will provide high-quality standards in online video advertising to offer a more targeted solution to advertisers who currently pay high prices for a relatively small amount of premium inventory.
The ability to generate a viral video has more benefits these days than a dozen television commercials. Here are six examples of businesses that have done it right.
During London 2012 Summer Olympics, Yahoo! Sports will take you Beyond Gold, with the most in-depth, interactive, and social experience ever. The company promised to bring consumers and advertisers together, across every screen.
In this role, Moore will oversee advertising sales and campaigns, developing the revenue strategy of InsightAds™, an innovative platform designed to target consumer who have the intention of making a purchase for CPG brands.
According to the American Customer Satisfaction Index (ACSI) Facebook is the lowest-scoring e-business company, suffering the largest decline in customer satisfaction from all social media entities.
Tout’d, “Digital Word-of-Mouth”, so to say, is a social media platform and referral engine for friends to experience and share their reccomendations. The startup has now announced a $1.4 million seed funding round that will hopefully enable the platform to shift into high gear. The company's stated dogma now seems more possible than ever to achieve.
The new Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams delivered to mobile devices.
Very few companies find real value in running long-term ads on Facebook - and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.