As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.
World renown chef and food critic Anthony Bourgain woke up one morning and decided to really engage the digital world. Bourdain's Medium Raw Challenge takes the two way conversation to the next level. One lucky contestant will be published alongside Bourdain and win $10,000 too. The author of many bestsellers reveals "at least" his savvy of what social media is all about. Genuine engagement is not some assistant managing your Twitter account folks.
If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
Kim Kardashian is the original influencer — 355 million Instagram followers turned into an owned distribution system and the primary customer-acquisition channel for a $5 billion business. How the social-media publicity engine actually works.
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." That is an excuse that I hear often from companies who aren't yet involved in social media. That's it is, though--an excuse.
As Google and Facebook spur us to question motives around consumer data privacy, we look at what this means for brands and marketing.
Meta's scale is now the reputation risk. 3 billion users, $5B FTC fine, active antitrust, and a permanent regulatory regime built around its size.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.