Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
The Exploring Islam Foundation (EIF), founded by a group of young British Muslim professionals deeply concerned about the public perception of their faith, uses PR campaigns to challenge misconceptions about Islam and raise awareness about its universal values and contributions. After an extremely successful first campaign, a second one is scheduled for January 2011.
Lior Levin explains how the police are using twitter to get the word out about certain events, and even to catch the bad guys...
Popular social site Facebook ranks first among the best US employers. The social network outran Southwest Airlines and management consultants firm Bain & Company on the list compiled by Glassdoor, an online site where users publish feedback on employers.
The Las Vegas Interactive Marketing Association (LVIMA) announced the winners of its Fifth Annual Digital Media Awards competition at the year-end awards banquet. The 2010 competition was open to all Las Vegas digital media designers, ad agencies, interactive media firms, businesses and local interactive marketing professionals with over 120 entries submitted within 10 categories.
Use Brand Monitor to understand communities, to understand how they react to certain news and what triggers conversations. The real-time algorithm of Brand Monitor will let you know how customers are feeling about your competitors, and allows you to find opportunities to meet those customers' needs and attract them to your business.
Elizabeth Hurley chose Twitter to let her fans know her marriage was over and that she had separated from her husband. That’s right, the British actress and model broke the news of her separation from businessman Arun Nayar in less than 140 characters on the popular social network.
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
Engage121 Corporate integrates all leading social media networks and can be customized to include additional services to meet client demand.