
JAKIM Launches Anti Valentine's Day PR Campaign
Valentine's Day is not part of Islamic religious practices, but Muslims should be free to choose whether they celebrate it or not. Is JAKIM's campaign against Valentine's fair?

Valentine's Day is not part of Islamic religious practices, but Muslims should be free to choose whether they celebrate it or not. Is JAKIM's campaign against Valentine's fair?

One Philadelphia-area Valentine will receive a special Valentine’s Day delivery from Dunkin’ Donuts - but is the company's Valentine's Day marketing campaign worthwhile?

Are new wiki-like question-and-answers sites the next big thing on the Internet? Personally, I doubt their success, and here are some arguments.

Would you be surprised if the headlines tomorrow read; "Facebook Supplants Google as the World's Most Popular Search Engine?" Some people would obviously, but the idea is not really all that far fetched. Some 600 million people use Facebook to do everything but wash the dishes in the kitchen sink. Using it for search is a growing value that takes away from Google's strength every time a user clicks search on Facebook.

CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media.

FanGager gives brands the ability to know who are their top fans and the simplest way to interact with them. The result? Real social media ROI.

Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.

Constructing a traditionally formatted press release for online social media is a waste of money and time - it simply doesn't work.

Social media marketers and PR specialists should keep a close eye n the US Hispanic community, one of the fastest growing user groups on social sites. Joe Kutchera, author of Latino Link: Building Brands Online with Hispanic Communities and Content has recently told Huffington Post that efficiently targeting Hispanic customers means marketers need to target them on social platforms as they over-index for using social media.

Perhaps you didn't know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next New Year's Eve.