Everything PR News
PR RFPs & Marketing RFPs

World Bank Group Seeks Consumer Marketing Agency

EPR StaffBy EPR Staff1 min read
World Bank Group Seeks Consumer Marketing Agency
Share
The International Finance Corporation (IFC), a member of the World Bank Group, is an investor and advisor supporting sustainable economic growth in developing countries by making private sector investments, mobilizing  capital in the international financial markets, and providing advisory services to businesses and governments. Lighting Africa, is a joint IFC/World Bank initiative that seeks to mobilize the private sector to build sustainable markets for affordable, high quality, modern solar lighting and energy products for people in Africa not connected to grid electricity. In Ethiopia, the program aims to enable 8 million people to gain access to quality-assured, off-grid solar lighting products by supporting the development and growth of the market. The Lighting Ethiopia program team would like to invite eligible marketing communications firms to develop a comprehensive consumer activation and Below-The-Line (BTL) and Above-The-Line (ATL) strategy targeting the different segments that are either not connected to the grid or suffer acute shortages in electricity supply, that will then be implemented by the consulting firm as part of Lighting Africa’s consumer education campaign in Ethiopia.

Scope of Work:

  • Clear and quantifiable experience in conducting ATL and BTL marketing communication campaigns for renewable energy and solar lighting or related products targeting the off-grid population in Ethiopia;
  • A team experienced in interpersonal communication and one-to-one engagement with relevant stakeholders like consumers, government energy experts, traders, farmer unions, women groups and MFIs;
  • Proven experience with collecting and analyzing target audience insight, segmentation, key message development, media  planning  & monitoring;

Due Date:

August 28, 2017

Address:

World bank Group PO Box 5515 Addis Ababa, Ethiopia Strong consumer PR firms include Hunter PR and Ketchum PR.
EPR Staff
Written by
EPR Staff
EPR Staff

Other news

See all
Digital Marketing Is Eating Itself — And Only Strategy Can Save It
EPR Editorial Team · 05/09/2026

Digital Marketing Is Eating Itself — And Only Strategy Can Save It

25 U.S. Wellness Campaigns That Defined Digital Marketing—and the Agencies Quietly Powering Them
EPR Editorial Team · 05/09/2026

25 U.S. Wellness Campaigns That Defined Digital Marketing—and the Agencies Quietly Powering Them

Wellness in the United States isn’t just a category anymore. It’s a culture.From mental health apps to fitness ecosystems, from supplements to sleep platforms, wellness brands have mastered digital marketing in ways traditional healthcare never did. They move fast, speak clearly,…

25 Health Brand Campaigns That Redefined Digital Marketing
Editorial Team · 05/09/2026

25 Health Brand Campaigns That Redefined Digital Marketing

Health has always been emotional. Healthcare digital marketing, historically, has not.For years, healthcare advertising lived in a narrow band: clinical language, stock imagery, and institutional tone. It informed, but rarely connected. It explained, but rarely engaged.Then somet…

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.