CPG
Jul 16, 2023
Attracting repeat customers: How to keep them coming back for more
Businesses prioritize acquiring new customers, but customer retention is crucial for long-term profitability.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Jul 14, 2023
Aligning Marketing Campaigns With Consumer Needs
Identifying the biggest concerns of the customers requires companies to first identify all of their customers.
3 min readRead more
Marketing
Jul 14, 2023
Differentiating your tourism campaign to attract international visitors
Public relations executives often rely on email blasts to communicate their message.
3 min readRead more
B2B Marketing
Jul 13, 2023
HUBSPOT, SERVICENOW, ATLASSIAN: B2B RETENTION WINS
B2B customer experience is the largest determinant of compounding revenue in SaaS. HubSpot, Monday.com, ServiceNow, Atlassian — onboarding discipline, retention, community, and net revenue retention.
3 min readRead more
Marketing
Jul 11, 2023
Modern Strategies for Today's Digital Marketing Landscape
Modern digital marketing strategies continue to develop substantially. The content marketing foundation, the search marketing capability, the Adobe Experience Cloud and Creative Cloud platforms, the broader enterprise marketing technology landscape including Salesforce, Oracle, SAP, Microsoft, and HubSpot, and the broader marketing technology stack considerations.
3 min readRead more
Insights & Strategy
Jul 9, 2023
Brand Persona in 2026: The Named Entity the AI Engines Recognize
A brand persona in 2026 is an entity the AI engines recognize. The Duolingo owl, Geico gecko, Liquid Death voice, Patagonia values, Toyota reliability, American Express premium service — each is a named entity the engines cite and use as a category anchor. Persona is now citation infrastructure.
3 min readRead more
Social Media
Jul 8, 2023
Protecting a Company’s Reputation on Social Media
Crisis management, monitoring, influencer tracking, ad performance, comment moderation. The five tools for protecting brand reputation on social media.
3 min readRead more
AI
Jul 7, 2023
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
3 min readRead more
Technology
Jul 6, 2023
How Energy Tech Has Evolved and Why it Matters
The energy industry is undergoing a significant transformation.
3 min readRead more
Social Media
Jul 3, 2023
How to Respond to Social Media Criticism
Overt gratitude. Self-deprecating humor. Light-hearted acknowledgment. Playful refutation. Admit-apologize-solution. Five tactics for handling brand criticism on social.
3 min readRead more