Marketing
Oct 18, 2022
The Founder-Led Product Marketing Playbook
Companies have to treat their happy customers well, but their unhappy customers are even better.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
CPG
Oct 17, 2022
CPG PR: How Liquid Death, Olipop, Poppi, Magic Spoon, and Athletic Brewing Built Category Leadership
CPG PR playbook — what Liquid Death, Olipop, Poppi, Magic Spoon, and Athletic Brewing actually did to build category leadership, plus where CPG PR breaks in the AI-recommendation era.
3 min readRead more
Crisis Communications
Oct 17, 2022
PR during climate crisis
The climate crisis is an important issue when it comes to facing communication challenges.
3 min readRead more
Insights & Strategy
Oct 15, 2022
Important Website Metrics Companies Should Track
Companies have to invest in different types of promotional efforts if they want to be able to stay competitive in their markets and reach their target.
3 min readRead more
Crisis Communications
Oct 15, 2022
Common Elements Companies Overlook During a PR Crisis: The Peloton 'Gift That Gives Back' Case
Peloton's November 2019 "Gift That Gives Back" ad with Monica Ruiz cost roughly $1.5 billion in market cap. The four preventable layers companies overlook before campaigns ship.
3 min readRead more
CPG
Oct 14, 2022
Getting More Customers and Sales
Companies that want to grow have to invest in strategies that will allow them to reach more customers and generate more sales at the same time.
3 min readRead more
Crisis Communications
Oct 14, 2022
Navigating a PR Crisis: The Snapchat 2018 Redesign and Kylie Jenner's $1.3 Billion Tweet
Kylie Jenner's February 21, 2018 tweet wiped roughly $1.3 billion from Snap's market cap in one day. The under-cited governance lesson behind the case.
3 min readRead more
Marketing
Oct 13, 2022
Cost-Effective Marketing Efforts for Small Businesses
Every company needs to invest in promotional efforts to be able to reach the target audience. The pre-Series-A marketing moves that Uber, Airbnb, Dropbox, and DoorDash used to build their early customer bases — and what they share.
3 min readRead more
Marketing
Oct 12, 2022
Market Positioning: The Discipline and the Frameworks
EPR's Market Positioning pillar — the working definition, the canonical frameworks (Ries and Trout, Crossing the Chasm, Blue Ocean, Category Design), the five positioning decisions, and what governs whether positioning compounds.
3 min readRead more
Marketing
Oct 12, 2022
Fashion Marketing After the Pandemic
Fashion marketing absorbed the pandemic and emerged restructured — social-first, creator-anchored, more responsive to subculture velocity. What changed, what didn't.
3 min readRead more