EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

7641 articles

Differences Between UI and UX for Companies

Marketing

Oct 11, 2022

Differences Between UI and UX for Companies

The user interface is created to touch on the different components that allow customers to engage with products or services at the most fundamental levels.

3 min readRead more

CPG

Oct 11, 2022

Creating Content that Reaches Consumers

Companies have many different opportunities in terms of creating content that is going to cater to the interests of the target audience.

3 min readRead more

Marketing

Oct 10, 2022

UI and UX Basics for Businesses

Airbnb's UX design discipline is the canonical case in business-as-design at modern consumer scale. Co-founders from RISD, Snow White storyboarding, the 11-star experience framework, the Bélo brand redesign. The design-leadership culture competitors cannot replicate without comparable investment.

3 min readRead more

Insights & Strategy

Oct 7, 2022

How to Define Publicity

Although it's been a difficult couple of years, throughout the global pandemic, the world witnessed a lot of resilience and compassion.

3 min readRead more

Agency of Record

Oct 6, 2022

Agency of Record: The Function and the Selection Process

EPR's reference on Agency of Record — what AOR means, the selection process, the scope, the measurement, and the seven procurement criteria that separate compounding AORs from churning ones.

3 min readRead more

Insights & Strategy

Oct 5, 2022

How PR Builds Visibility for Films

Film PR builds visibility across festival circuits, trade press, social activations, and creator partnerships. The release-cycle playbook for indie features and studio launches.

3 min readRead more

Marketing

Oct 4, 2022

Seasonal Content Marketing: What Spotify Wrapped Did to the Category

Spotify Wrapped, launched in 2016, now generates more annual brand impressions than most paid campaigns produce across full calendar years. The three structural advantages most brands can't replicate.

3 min readRead more