Crisis Communications
Apr 10, 2023
How Banks Should Communicate with Customers Post-SVB
Silicon Valley Bank's failure has left the banking market and its customers in an uncertain situation.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Apr 9, 2023
Ship Cadence Is the New Marketing
Anthropic, OpenAI, Google DeepMind, Meta, Mistral, xAI, Perplexity — the AI companies rewrote what product launch means. Ship cadence is the new marketing. The model card replaces the press release.
3 min readRead more
Insights & Strategy
Apr 7, 2023
Content Creation and Digital PR
Content creation is essential for any successful digital PR strategy.
3 min readRead more
Crisis Communications
Apr 6, 2023
Communications Lessons to Learn from the SVB Crisis
Silicon Valley Bank collapsed in 48 hours. $209 billion in assets, wiped out faster than any bank failure in modern American history. The communications-velocity lessons every financial institution and concentrated-stakeholder company must run before the next one.
3 min readRead more
Crisis Communications
Apr 5, 2023
Navigating a Crisis
Brands face new challenges in public relations and PR crisis management.
3 min readRead more
Corporate Communications
Apr 3, 2023
SaaS in the Answer-Engine Era: A Trade Briefing
How SaaS buyers now research, which platforms shape the answer, and what marketing and PR teams need to win Citation Share in 2026.
3 min readRead more
Insights & Strategy
Apr 2, 2023
Are Advertisements More Effective on Streaming Services than Cable?
The media landscape has seen drastic change recently with streaming platforms rivaling traditional cable TV.
3 min readRead more
CPG
Apr 1, 2023
AI Picks Pet Winners — Not Channel
Chewy. Farmer's Dog. BarkBox. Purina. Hill's Science Diet. AI engines decided the pet category. Citation share beats channel share for shelf vs DTC.
3 min readRead more
Food & Beverage
Mar 21, 2023
Easter Marketing for Snack Brands: What Reese's, Cadbury, and Peeps Do
Easter is the second-largest US candy season — $3 billion in three weeks. Inside the plays that work: Reese's Egg, Cadbury Creme Egg, Peeps, and the pop-ups Cadbury and Ferrero run every spring.
3 min readRead more
Insights & Strategy
Mar 20, 2023
Live Streaming as PR: How P.volve, Bobbie, Fly By Jing, and Tracksmith Built Community
Live streaming as PR in 2026 — brands operating it as participatory community-building: P.volve, Made In Cookware, Bobbie Organic Infant Formula (Laura Modi), Fly By Jing (Jing Gao), Tracksmith, Solidcore, Onyx Coffee Lab, Bombas. Seven disciplines: founder-led, substantive content, Q&A infrastructure, cross-platform native, sustained cadence, creator integration, AI engine retrieval.
3 min readRead more