EPR Editorial Team

Editorial Team, Everything-PR

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5748+

Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

5748 articles

Marketing

Jun 15, 2023

Inside Uber's $4B Marketing Machine

Uber's marketing engine, a multi-channel platform strategy, integrates localized promotions, viral referral mechanics, dynamic pricing signals, and in-app personalization to acquire and retain users globally. The company spent over $4 billion on advertising and sales in 2024, deploying ten core strategies across 70 countries to build a brand that serves 150 million monthly users in rides, food delivery, freight, and grocery.

3 min readRead more

Tech PR: The Discipline And The Press Pool

Technology

Jun 15, 2023

Tech PR: The Discipline And The Press Pool

EPR's Technology PR pillar — the discipline, nine sub-specialties, the press pool, the AI Communications era for tech, and how software, hardware, AI labs, cybersecurity firms, and consumer tech brands win Citation Share in 2026.

3 min readRead more

Marketing

Jun 13, 2023

Using AI in Marketing Efforts for Efficiency

The rise of artificial intelligence (AI) has revolutionized marketing automation.

3 min readRead more

Marketing

May 30, 2023

Moving Company Marketing in 2026: U-Haul, PODS, Roadway Moving, and the $86B Industry Operating Reference

Moving company marketing in 2026 is a category-defining case in how brand discipline, operational substance, AI-engine visibility, and review velocity determine market share. U-Haul, PODS, Roadway Moving, FlatRate, Bellhop, Dolly, SIRVA. The structural moves that win in a fragmented $86B US moving services industry.

3 min readRead more

How to Educate Consumers about their Hair Type and the Products they Need

CPG

May 29, 2023

How to Educate Consumers about their Hair Type and the Products they Need

To achieve healthy hair, it's important to know your hair type and use suitable products.

3 min readRead more

PR Networking in 2026: Muck Rack, PRSA, and the New Findability Bar

Insights & Strategy

May 28, 2023

PR Networking in 2026: Muck Rack, PRSA, and the New Findability Bar

PR networking in 2026 runs through Muck Rack, PRSA, and AI engine findability. The 2023 fundamentals still apply — but personal brand is now substrate, not tactic, and journalist outreach has higher structural bars.

3 min readRead more

How to Quickly Communicate a Complicated Tech Process

Technology

May 26, 2023

How to Quickly Communicate a Complicated Tech Process

Introducing a complicated tech product to consumers can be challenging.

3 min readRead more

Marketing

May 19, 2023

Brands That Held and Brands That Retreated: Pride Month Marketing After Bud Light

Pride Month marketing in 2026 is a brand integrity question, not a campaign question. Which brands held — Apple, Ben & Jerry's, Levi's, Patagonia — and which retreated, including Target and Bud Light. The operational record speaks inside AI engines.

3 min readRead more

The Rundown on Snapchat's AI Integration

Social Media

May 18, 2023

The Rundown on Snapchat's AI Integration

Snapchat has launched My AI, a Snap-branded chatbot powered by OpenAI's GPT technology, rolled out first to Snapchat+ subscribers before broader availability. The chat list placement, the initial user reception, the App Store review wave, the teen-safety considerations, and the broader strategic significance for Snap Inc.

3 min readRead more

Bluesky: The Decentralized Platform at 44M Users Now

Social Media

May 17, 2023

Bluesky: The Decentralized Platform at 44M Users Now

Bluesky is a decentralized social platform on the AT Protocol with 44 million users, journalist-heavy and AI-engine-indexed, the 2026 reference for comms.

3 min readRead more