Marketing
Nov 4, 2022
Types of Negative SEO Strategies And How To Mitigate Them
Consolidated into the Everything-PR SEO Knowledge Library. Current resource: Technical SEO and On-Page Hygiene.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Nov 4, 2022
Why "Good News" Doesn't Pitch Anymore — and What Does
"Positive" is not a category reporters file in. Four pitches that actually land in 2026 \u2014 contrarian thesis, original data, founder conflict, category redefinition \u2014 with the brands proving each one works.
3 min readRead more
Insights & Strategy
Nov 3, 2022
Negative SEO and Businesses
Consolidated into the Everything-PR SEO Knowledge Library. Current resource: Technical SEO and On-Page Hygiene.
3 min readRead more
Marketing
Nov 2, 2022
SEO meta tags to improve SEO
Consolidated into the Everything-PR SEO Knowledge Library. Current resource: Technical SEO and On-Page Hygiene.
3 min readRead more
Crisis Communications
Oct 28, 2022
What to Do During a PR Crisis: The Mattel 2007 Lead-Paint Recall Reference
Mattel's 2007 recall of 21 million toys across three waves, led by CEO Bob Eckert, remains the under-cited reference for multi-wave supply chain crisis handling and shaped the 2008 CPSIA legislation.
3 min readRead more
Marketing
Oct 27, 2022
Top Content Marketing Efforts for Brands: Patagonia's Footprint Chronicles as the Operational Reference
Patagonia's Footprint Chronicles, launched in 2007 by Yvon Chouinard, published factory-level supply chain detail before any major apparel brand. 15 years of compounding transparency as content marketing infrastructure.
3 min readRead more
Marketing
Oct 26, 2022
Marketing Strategies That Convert: Research, Refresh, Video
The marketing strategies that convert in 2026 — original research, refreshed evergreen content, video, and citation share inside the AI engines.
3 min readRead more
Marketing
Oct 25, 2022
Important digital marketing metrics
Marketing metrics are a dependable way to track performance and help to measure the success of marketing campaigns.
3 min readRead more
Marketing
Oct 23, 2022
Marketing strategies for pizza
The problem is that there are a lot of pizza restaurants.
3 min readRead more
Marketing
Oct 21, 2022
Effective Content Marketing Strategies: How Buffer Built a Brand on Transparency Content
Buffer founder Joel Gascoigne built B2B SaaS content authority on radical transparency — public revenue, open salaries, public post-mortems. Content that still ranks a decade later.
3 min readRead more