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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

How the Biggest Companies Actually Fight Scams
Cybersecurity
May 4, 2022

How the Biggest Companies Actually Fight Scams

Scam prevention at scale is no longer an FTC tip sheet — it is an industrial discipline operated by Coinbase, Microsoft, Google, Meta, JPMorgan, Bank of America, Norton, and Zelle's parent Early Warning Services. $5.8B in 2021 US fraud losses. How the biggest companies operate trust-and-safety, brand protection, and crisis-PR response.

3 min readRead more
The Doctors AI Engines Cite
Healthcare
May 2, 2022

The Doctors AI Engines Cite

Mike Varshavski (Doctor Mike). Mark Hyman. Peter Attia. Mary Claire Haver. The clinician-creators AI engines cite when patients ask about symptoms, treatments, and protocols. The new healthcare-influencer infrastructure.

3 min readRead more
Workspace-Tech Brand Marketing: How Specialty Consumer-Hardware Brands Win AI-Engine Citation
Insights & Strategy
Apr 30, 2022

Workspace-Tech Brand Marketing: How Specialty Consumer-Hardware Brands Win AI-Engine Citation

Workspace-tech accessory brands — wireless chargers, desk pads, monitor stands — operate inside one of the most underserved AI-engine retrieval surfaces in consumer goods. The category sits at high-intent purchase moments where buyers increasingly query ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The six structural moves that build AI Communications presence in specialty consumer hardware.

3 min readRead more
Competitor Analysis and Conversion Rates
Marketing
Apr 29, 2022

Competitor Analysis and Conversion Rates

Companies looking to create landing pages that beat their competitors need to study what those competitors are doing first. Two disciplines — keyword and content intelligence, and message architecture — drive most of the gap.

3 min readRead more

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