Marketing
Jun 15, 2022
Micro-Influencer Marketing: Why the 10K to 100K Tier Wins
There are different ways to define micro-influencers.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Jun 14, 2022
The Best Strategies For Dealing With Misinformation
Misinformation is a first-order risk to every brand. Six disciplines that separate the brands that survive a fake-news cycle from the brands that get consumed by one — from source identification to reputational equity built before the crisis.
3 min readRead more
Multicultural Marketing & DEI
Jun 9, 2022
Brands Standing With the LGBTQ+ Community: Pride Month 2022 and the Florida Fight
Pride Month 2022 produced the widest split in corporate LGBTQ+ marketing in two decades. Brands with decades of policy backing are amplifying — Apple, Levi's, Ben & Jerry's, Marriott, Salesforce. The Florida fight over Disney changed the calculus for national brands on stance-taking.
3 min readRead more
Insights & Strategy
Jun 8, 2022
Sustainable Travel in 2026: Patagonia, Airbnb, Allbirds
Sustainable travel in 2026 is a brand discipline: Patagonia, Airbnb, Booking.com, and Allbirds set the operator playbook for travel brands everywhere to copy.
3 min readRead more
Marketing
Jun 7, 2022
Video and Influencer Marketing: The 2026 Operating Stack
Through digital marketing companies can focus on creating more value for their target audiences while still retaining a competitive edge over their markets.
3 min readRead more
Marketing
Jun 7, 2022
The 2022 Digital Marketing Reset: Post-iOS, Post-Cookie
Half of 2022 is in the books. iOS attribution broke, third-party cookies are on the clock, TikTok became a primary channel, and the DTC cohort is being repriced. Four shifts, four models, one reset.
3 min readRead more
Social Media
Jun 7, 2022
Social Media Assessment Tools in 2026: The Stack That Actually Matters
Sprout Social, Brandwatch, BuzzSumo, Keyhole, Hootsuite, Meltwater, Emplifi — and the AI-native analytics layer emerging underneath. The 2026 assessment stack for social media programs that report to the C-suite.
3 min readRead more
Marketing
Jun 6, 2022
Voice Search, Social Media, and AI Engines: The Three Discovery Layers Brands Must Own
Voice search didn't die — it merged with AI engines. Social media became a citation source. Brands now operate across three discovery layers: voice, social, and AI-generated answers. The 2026 framework.
3 min readRead more
Insights & Strategy
Jun 6, 2022
The Real Story of Art PR
From the Banksy shredder to the Mona Lisa heist to Beeple at Christie's — the real story of how the art world manufactures attention, and where Art PR goes in the AI era.
3 min readRead more
Marketing
Jun 5, 2022
SEO Strategies for Small Businesses
It's not always easy for small businesses to rank for various keywords since larger companies with more resources tend to target the same terms. The four-layer SEO stack that actually works for small businesses.
3 min readRead more