Marketing
Apr 26, 2022
Increasing Conversion Rates With Landing Pages
When customers are looking to make a purchase, they tend to do a lot of research beforehand, to ensure that they are making the right purchasing decision.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
CPG
Apr 25, 2022
Tips on Investing in Customer Experience
Customer experience has moved from soft layer to P&L line. The brands investing seriously in CX in 2022 are putting capital into support staffing, returns infrastructure, shipping, post-purchase sequences, loyalty, and customer research \u2014 because rising CAC has made lifetime value the deciding metric.
3 min readRead more
Marketing
Apr 23, 2022
Tips on Mapping Content
Developing, creating, publishing, and distributing content takes a lot of time, planning, and overall effort.
3 min readRead more
Marketing
Apr 21, 2022
Essential Skills for Marketers
Marketing professionals that want to become more successful need to develop a strong set of skills, both soft and technical.
3 min readRead more
Insights & Strategy
Apr 19, 2022
Startup PR That Worked: The Stripe, Notion, and Linear Playbooks
Stripe, Notion, and Linear built three different but coherent startup PR playbooks — founder-led publishing, design-as-PR, and disciplined product launches. The named principals, the channel choices, and what each move costs in time before it compounds into brand authority.
3 min readRead more
Entertainment & Media
Apr 18, 2022
Best Practices for Developing Diverse Video Content
Developing diverse video content has moved from representation add-on to structural element of how streaming platforms compete. Netflix's vertical content brands — Strong Black Lead, Con Todo, Most, Golden. Disney Plus's family-multigenerational architecture. Hulu's Onyx Collective. What separates structural infrastructure from add-on representation.
3 min readRead more
Public Affairs & Government
Apr 18, 2022
Political PR: How SKDK, Bully Pulpit, Precision Strategies, GMMB, and Mercury Build Campaign Credibility
Political PR and public-affairs playbook — what SKDK, Bully Pulpit, Precision Strategies, GMMB, and Mercury actually do to build campaign credibility, plus where political PR breaks in the AI-information era.
3 min readRead more
Marketing
Apr 17, 2022
Creating Inclusive and Diverse Video Content
Diversity, equity, and inclusion (DEI) have become key components of effective video content marketing campaigns.
3 min readRead more
Marketing
Apr 16, 2022
Using Quora to Increase Website Traffic
Quora remains one of the most useful long-tail platforms in digital PR — when used correctly. The platform history, the five principles that work, what Quora still does well for brands, and how the Q&A category has reshuffled.
3 min readRead more
Reddit
Apr 15, 2022
How Brands Like Chewy, BarkBox and Brooklinen Respond to Digital Consumer Reviews
Chewy, BarkBox, Brooklinen, Bombas, and Dutch Bros built review-response models that became citation fuel for ChatGPT, Claude, Perplexity, and Google AI Overviews. Here is what every brand can copy.
3 min readRead more