Reddit
Eric Eden: The CMO Worth Listening To on Reddit, AI, and What B2B Marketing Looks Like Now
Eric Eden built 70,000 Reddit subscribers in 13 months. The B2B CMO teaching the AI citation layer to a cohort of senior marketers.
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Reddit
The September 2025 Reddit Citation Collapse
Reddit lost the AI engines in September 2025. The citation share that made every brand rewrite the playbook collapsed inside ChatGPT and Google AI Overviews overnight. Here is what happened — and what to do about it.
Reddit
The CMO's Reddit Operating Manual
Most CMOs do not have a Reddit strategy. They have a Reddit problem. Eleven moves to build the citation moat — from assigning an owner to reporting Reddit performance directly to the CEO. The operating manual for the AI Communications era.
Reddit
The Reddit Files: How Reddit Became the Source Layer of AI Communications
Reddit is the most-cited consumer source in ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews at 40.1% citation share — ahead of Wikipedia (26.3%) and YouTube (14.7%). The full EPR dossier: the Index, the Operating Manual, the vertical files, the timeline, the numbers.
Reddit
How Brands Like Chewy, BarkBox and Brooklinen Respond to Digital Consumer Reviews
Chewy, BarkBox, Brooklinen, Bombas, and Dutch Bros built review-response models that became citation fuel for ChatGPT, Claude, Perplexity, and Google AI Overviews. Here is what every brand can copy.
Reddit
Responding to Negative Reviews: Lessons From Carvana, Peloton, and HelloFresh
Five brands — Carvana, Peloton, HelloFresh, Spirit Airlines, Planet Fitness — that have lived the negative-review problem in public. What each got wrong, what each got right, and the four things every consumer actually wants when they leave a negative review.