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WebMD Is Losing to Reddit on Drug Questions
Pharma

WebMD Is Losing to Reddit on Drug Questions

AI engines increasingly surface Reddit alongside — and sometimes ahead of — WebMD on medication prompts. This is a Citation Share shift, not a clinical-authority shift. Visibility is not clinical authority. What the new patient surface means for pharma communications.

EPR Editorial Team ·
Why Reddit Won Beauty
Beauty

Why Reddit Won Beauty

r/SkincareAddiction and r/MakeupAddiction are cited in AI beauty answers more frequently than most beauty trade publications. Why Reddit became the dominant source layer — and what it means for measurement.

EPR Editorial Team ·