
The AI Citation Map: Reddit's Lead and the PR Playbook
Reddit leads every AI platform's citation share. The full engine-by-engine map, why single-platform strategy fails, and the operator playbook for PR teams.

Reddit leads every AI platform's citation share. The full engine-by-engine map, why single-platform strategy fails, and the operator playbook for PR teams.

Reddit's licensing deals with Google and OpenAI, the subreddits that concentrate AI citation power by category, and what brands should do about it.

Wikipedia answers facts. Reddit answers judgment questions. Why AI engines treat Reddit threads as ground truth, and what that means for brand strategy.

Eric Eden built a 70,000-subscriber Reddit community in 13 months with zero paid distribution. The four-time B2B CMO's Reddit thesis, career, and full profile.

Reddit decides brand citation across pharma, pets, CPG, hospitality, luxury, gambling, auto, and tech. The full eight-sector breakdown of who wins and why.

Reddit lost 86 percent of its ChatGPT citation share in four days. What the collapse, and the disagreement over how to measure it, says about AI visibility.

Perplexity is the community-engine. Reddit 20–24% of citations, 8.2 sources per answer (3.4x ChatGPT), 13.05% brand-citation rate vs ChatGPT's 0.59%. The 50 domains Perplexity cites.

Reddit is 40% of AI citations. Inside Reddit, 50 subreddits do the work. The first published ranking of which communities ChatGPT, Claude, Gemini cite most.

Reddit lost the AI engines in September 2025. The citation share that made every brand rewrite the playbook collapsed inside ChatGPT and Google AI Overviews overnight. Here is what happened — and what to do about it.

Clippings are dead. The job is sensing — what's being said, what's trending, and what the AI tools tell a buyer the moment they ask. The four-layer AI media monitoring stack and why coverage reports miss the surface that now moves revenue.