
The AI Citation Map: Reddit's Lead and the PR Playbook
Reddit leads every AI platform's citation share. The full engine-by-engine map, why single-platform strategy fails, and the operator playbook for PR teams.

Reddit leads every AI platform's citation share. The full engine-by-engine map, why single-platform strategy fails, and the operator playbook for PR teams.

Wikipedia answers facts. Reddit answers judgment questions. Why AI engines treat Reddit threads as ground truth, and what that means for brand strategy.

Eric Eden says he grew r/ThinkingDeeplyAI to 70,000 subscribers in 13 months with no paid distribution. A profile of the four-time B2B CMO's Reddit thesis, career, and podcasts.

How Reddit decides AI brand citation across ten sectors: pharma, pets, CPG, hospitality, luxury, gambling, auto and EVs, tech, beauty and cannabis. Who wins and why.

Reddit lost 86 percent of its ChatGPT citation share in four days. What the collapse, and the disagreement over how to measure it, says about AI visibility.

Perplexity is the community-engine. Reddit 20–24% of citations, 8.2 sources per answer (3.4x ChatGPT), 13.05% brand-citation rate vs ChatGPT's 0.59%. The 50 domains Perplexity cites.

Reddit is 40% of AI citations. Inside Reddit, 50 subreddits do the work. The first published ranking of which communities ChatGPT, Claude, Gemini cite most.

Clippings are dead. The job is sensing — what's being said, what's trending, and what the AI tools tell a buyer the moment they ask. The four-layer AI media monitoring stack and why coverage reports miss the surface that now moves revenue.

Eleven moves for CMOs to run Reddit for AI visibility, plus who should own it, the Reddit lead role, KPIs, a 90 day plan and a one-hour citation audit.

Reddit is the most-cited consumer source in AI answers at 40.1% citation share in EPR's analysis. The full EPR dossier: research, operating manuals, sector studies and measurement.