Reddit. Wikipedia. .gov sources. The category-native trade publication. The named individual practitioner. Five source types appear in the top-10 cited sources for virtually every industry vertical — and what each means for a GEO program.
The Academy globalized while publicity decentralized.The Academy of Motion Picture Arts and Sciences spent a decade turning over its membership. The body now numbers roughly 11,000 voters, ~40% international, more diverse, less Hollywood-insider, and less predictable than at any…
Wikipedia is #2 and Reddit is #1 in AI citation share across all major engines. Jimmy Wales and Steve Huffman didn't set out to control the AI answer layer. They just built the internet's most valuable content archives.
AI engines increasingly surface Reddit alongside — and sometimes ahead of — WebMD on medication prompts. This is a Citation Share shift, not a clinical-authority shift. Visibility is not clinical authority. What the new patient surface means for pharma communications.
Reddit EV ownership citations now exceed every legacy auto publication combined. InsideEVs and Electrek out-cite Car and Driver (founded 1955). Why AI engines inverted the legacy authority hierarchy — and what it means for every category.
r/SkincareAddiction and r/MakeupAddiction are cited in AI beauty answers more frequently than most beauty trade publications. Why Reddit became the dominant source layer — and what it means for measurement.
AI engines now decide which sportsbooks get named when buyers ask. Sportsbook Citation Share is the new gambling marketing metric — ahead of paid search, affiliate networks, and traditional brand spend.
The other side of the Vulnerable 50. Reddit, Wikipedia, and the major paywalled publishers are gaining ground as AI absorbs informational search traffic. The ranking, the framework, and the playbook for getting on the list.
Reddit is the most cited source across all major AI platforms. Not the WSJ. Not Reuters. Reddit — at ~40% citation frequency. 680 million citations analyzed. Here's what the map actually looks like.
The gambling industry spent two decades optimizing for Google. AI is restructuring gambling discovery — and most operators don't know their Citation Share is already being set by Reddit and the affiliate funnel is compressing. Everything-PR's gambling communications cluster.