Everything-PR’s 2026 Tech IPO Communications Scorecard analyzes earned media patterns from 2024-2026 listings to reveal strategies for success. Stripe, Reddit, and Klarna lead the pack, demonstrating the importance of early relationship-building, consistent messaging, and diverse spokesperson benches.
The CPG shelf moved. The AI shelf is the shortlist a consumer receives when asking ChatGPT for category recommendations. The CPG Citation Stack, why NYT Food and Wirecutter set the anchor, why Reddit and Costco's community won CPG, and the brands competing well.
Lifestyle PR used to be magazines, then influencers. In 2026 it's citations. The new playbook for lifestyle brands competing inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Social media done properly in 2026 is not about presence. It's about whether that presence feeds the citation layer AI engines retrieve from. The two-function playbook.
For 15 years social media was a reach discipline. In 2026 it has a second job: feeding the citation layer AI engines retrieve from. The two-function playbook for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Three brands come back when a buyer types a beauty query into ChatGPT. The small brand that wins one of those slots gets the sale. The one that misses gets nothing. Five patterns making small beauty brands invisible — and the fix.
Discord. Substack. Patreon. Skool. Geneva. Circle. Reddit. The community layer of the creator economy, mapped.
EPR's Social Media pillar — the platforms, the sub-disciplines, the press pool, and how social signals now feed AI engine retrieval as Citation Share inputs.
Google Reviews, Trustpilot, G2, Yelp, Reddit, Glassdoor — and how AI engines synthesize across all of them. The 2026 reviews and reputation playbook.
Sixty percent of brands run social listening. Less than ten percent run it well. The four common mistakes \u2014 brand-only queries, campaign blindness, legacy platform footprint, AI prompt layer ignored.