Careers
The Community Manager Is Now the Citation Manager
One role often discussed is that of a community manager.
Tag
Marketing
OnlyFans Promotion: The Off-Platform Discovery Playbook
OnlyFans does no consumer acquisition. The platform takes 20 percent of every fan payment and provides the rails — every one of its 377.5 million fan accounts came from somewhere else. The off-platform discovery playbook for 2026: TikTok, Reddit, X, AI engines, and the Generative Engine Optimization play that defines the next five years.
Marketing
Social Proof: The Work You Do Not Have to Do
Social proof is the work a brand does not have to do because somebody else already did it. Customer testimonials, press mentions, customer-written reviews, visible logos, and usage numbers — and the Reddit threads that carry brands into every category conversation.
Marketing
Five Low-Budget Marketing Tactics That Actually Work in 2026
Five low-budget marketing tactics that work in 2026 — founder-led LinkedIn, GEO, micro-influencers, owned podcasts, Reddit seeding. The constraint is operator discipline, not budget.
Social Media
Google+ Communities for PR Practitioners
Google+ Communities give PR practitioners a moderated, topical surface for building category authority. How to use them effectively, where they fit in the broader digital PR stack, and the structural risk of platform-dependent community strategies.
Marketing
Social Media Advertising Is Broken. What Replaced It?
Paid social advertising is in structural decline. CACs are up, targeting precision is down, ROAS has fallen for three consecutive years. What's replacing it: creators, community, Reddit, AI recommendation engines, and a different measurement stack.
Digital Communications (DEPRECATED — use 27717)
How Americans Consume Online in 2026: AI Engines, TikTok, and the Death of Traditional Search
Americans now spend 8 hours 14 minutes per day with digital media — and the shape has been rewritten. AI engines, TikTok, YouTube, and Reddit are absorbing share. Traditional search is under structural pressure.
Insights & Strategy
The Retweet Died. The Amplification Economy Replaced It.
The retweet was the first amplification signal — public, single-click, measurable. Everything that replaced it is harder to count, more durable when it works, impossible to fake. The six amplification surfaces, why most corporate content goes nowhere, and the EPR Amplification Scorecard.
Social Media
Ten Social Media Truths for Brands
McCann Truth Central's twelve truths about social media describe consumer behavior. Ten complementary truths describe what brands and PR practitioners need to understand about operating on social platforms in the current landscape.
Social Media
The Rise of the Online Community Manager
The online community manager is one of the more interesting new roles in corporate communications. What the role actually does, the platforms that matter, what separates good community management from bad, and where the role should report.