Insights & Strategy
Mar 21, 2022
Website Redesign and SEO
If a company's website is no longer efficient, it might be time to redesign it, because this can lead to a 300% improvement in conversion rates.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Insights & Strategy
Mar 21, 2022
Public Relations to Build Loyal Brand Audiences
How PR builds durable brand audiences across digital and earned channels — community-first content, sustained voice, and the disciplines that turn one-time buyers into long-term advocates.
3 min readRead more
Social Media
Mar 20, 2022
Why Consumers Trust Creators More Than Brands — And What AI Engines Do With That Trust
Influencer campaigns are a rather popular marketing strategy these days.
3 min readRead more
Public Relations
Mar 17, 2022
Why do authors need publicists?
Why authors need publicists — self-promotion is hard, contacts are everything, brand-building takes years, and the competitive shelf gets more crowded every season.
3 min readRead more
Crisis Communications
Mar 16, 2022
Debriefing After a Crisis
When the pandemic started, many of the affected companies decided to either make things up as time progressed or dust off their old crisis communications plan.
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Crisis Communications
Mar 15, 2022
Protecting a Business from Cyber Threats
In fact, according to researchers, over half of the businesses still haven't mitigated any of the risks that digitization created for them.
3 min readRead more
Generative Engine Optimization (GEO)
Mar 15, 2022
Using Google's Advanced Search Operators for SEO
Google advanced search operators remain one of the more useful tools for SEO research and broader digital marketing analysis. The site:, inurl:, intitle:, allintext:, and filetype: operators, how SEO researchers use them, and what the broader digital marketing category should be taking from the operator-based research approach.
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PR, AI & Communications News
Mar 15, 2022
Florida's Communications State: $130B Tourism, 700K Migrants
23M residents, 142M visitors, $1.6T economy, 700K net migration, sustained political intensity, the Disney conflict, hurricane response architecture, and the insurance market reset. The Florida Communications State at full specification.
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Marketing
Mar 13, 2022
Super Bowl ads that promote gender equality
The Super Bowl advertising category has historically struggled with gender representation. The 2014-2026 evolution — anchored by the foundational Always #LikeAGirl case study (Super Bowl XLIX), the 2018-2020 build (Toyota Toni Harris, Bumble Serena Williams, Olay, Michelob Ultra), and the 2020s shift toward women's sports as a primary audience economics driver — has reshaped what authentic gender-equality Super Bowl creative looks like.
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PR News
Mar 12, 2022
TikTok Bans Misogyny in Updated Community Guidelines
TikTok has updated its Community Guidelines to explicitly ban misogyny and misgendering as forms of hateful behavior. The policy, the implementation challenge, and what it means for brand communications and platform content moderation broadly.
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