Marketing
Mar 11, 2022
Boosting Rankings With Conversion Rate Optimization
Most of the time the desired specific action is a sale, but it doesn't always have to be that.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Social Media
Mar 11, 2022
Creating Alt Text for Social Media Platforms
Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content.
3 min readRead more
Crisis Communications
Mar 10, 2022
Spotify-Rogan 2022: The Streaming-Platform Policy Crisis Case
The January 2022 Spotify-Rogan crisis became the canonical reference for streaming-platform policy crisis management. Neil Young's ultimatum, Daniel Ek's "platform, not publisher" framing, the 2% market-cap hit, and how streaming platforms now model creator-content risk before signing.
3 min readRead more
Insights & Strategy
Mar 10, 2022
Correct Utilization of a Progress Bar
A progress bar is a visual representation of the progress a user has made towards accomplishing a goal, and this feature helps companies drive more conversions.
3 min readRead more
Technology
Mar 9, 2022
Beem and the AR Hologram-Display Category: When Consumer Tech Hype Outpaces Product-Market Fit
Beem raised $4M in March 2022 to build smartphone-based AR hologram display technology. The piece tracks the broader AR consumer technology category — Pokemon Go, ARKit/ARCore, Snap AR Lenses, the metaverse cycle, Apple Vision Pro — and what happens when consumer tech hype outpaces product-market fit.
3 min readRead more
Marketing
Mar 8, 2022
Successful Ads During the 2022 Super Bowl
Super Bowl LVI — Feb 13, 2022, Rams over Bengals 23-20 — produced one of the most-cited single-game ad slates of the past decade. The traditional brand creative (Toyota, Verizon, Budweiser, BMW, Salesforce), the crypto cohort that turned consequential (Coinbase, FTX Larry David, Crypto.com LeBron), what separated the spots that compounded, and the AI-era retrieval effect.
3 min readRead more
Marketing
Mar 8, 2022
Improving SEO With the Right Strategies
Search engines are constantly improving and updating, which means companies have to constantly change their SEO strategies.
3 min readRead more
Social Media
Mar 7, 2022
Gong: The B2B Brand That Treated LinkedIn Like a Channel, Not a Press Release Distribution List
Gong, founded by Amit Bendov and Eilon Reshef, valued at $7.25B in 2021, built the LinkedIn-first B2B social playbook under CMO Udi Ledergor. The playbook every B2B CMO knows; few execute.
3 min readRead more
Marketing
Mar 7, 2022
SEO-Boosting Website Structures
There are plenty of benefits to logical website structure, though it takes careful thought and lots of time to decide how to structure a page.
3 min readRead more
Technology
Mar 6, 2022
Creators and NFTs: What Four Years Have Taught the Market
Originally published March 2022 at the NFT market peak. Rebuilt June 2026 as EPR's current reference on what four years have taught creators about the NFT category — from the audience-precedes-platform reality through the security operational discipline through the post-2021 cycle market.
3 min readRead more