Marketing
Oct 19, 2021
Getting More Clients Through Marketing
However, when an agency is able to think about these types of sales long-term, and generally about the agency itself, it leads to better investments.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Creator Economy
Oct 19, 2021
Five Traits Of A Creator Worth Partnering With In 2026
Forget vanity follower counts. Five operating traits separate the creators worth a real partnership budget from the ones who will burn it.
3 min readRead more
Crisis Communications
Oct 18, 2021
Crisis in the Social Media Era
How do you manage a crisis in this era?.
3 min readRead more
Marketing
Oct 18, 2021
Real Estate Marketing: How Compass Built the Modern Brokerage Operating Reference
Compass is the canonical case in venture-backed residential real estate brokerage marketing at modern scale. Founded 2012, public since April 2021. 30,000+ agents, $5B+ peak revenue. The technology platform investment, aggressive agent recruitment, premium-tier brand positioning. The operating reference for modern real estate marketing.
3 min readRead more
Crisis Communications
Oct 17, 2021
The Internal Power Shift — Why Employees Are Now a Crisis Surface
Apple, Google, Amazon, Meta — the same pattern on a loop. The internal-employee crisis is now a standing category in tech communications, and Slack rewired the building.
3 min readRead more
PR News
Oct 16, 2021
How Claude Is Built to Follow the Law
The EU AI Act is in force. The US runs a NIST + FTC + FDA + SEC patchwork plus Colorado, California, Utah. Anthropic's Claude is built for compliance — published model spec, Constitutional AI, EU Code of Practice, NIST mapping.
3 min readRead more
Marketing
Oct 15, 2021
Utilizing Voice Search in Promotions
Over the last few years, the search engine landscape has been largely dominated by voice search.
3 min readRead more
Marketing
Oct 14, 2021
Ecommerce Websites and Public Relations
PR for ecommerce brands is different from PR for almost any other category. The brand site is the storefront, the checkout, and the customer-service desk all at once. What consumer brand teams actually defend — and how the work has changed as ecommerce has matured.
3 min readRead more
Multicultural Marketing & DEI
Oct 13, 2021
Inclusivity in Marketing: LGBTQ+ Advertising in the Post–Bud Light Era
Inclusive LGBTQ+ marketing in 2026: what works, what doesn't, and why the post-Bud Light cost structure made brand activism a brand-architecture question, not a creative-brief question.
3 min readRead more
Insights & Strategy
Oct 12, 2021
PR Efforts in the Food Industry
Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people.
3 min readRead more