EPR Editorial Team

Editorial Team, Everything-PR

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Articles Published

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

7599 articles

Zero-Waste Retail Trials: What Five Years Have Taught the Category

Insights & Strategy

Oct 28, 2021

Zero-Waste Retail Trials: What Five Years Have Taught the Category

EPR's 2026 retrospective on zero-waste retail. The substantial five-year evolution from 2021 baseline, what arrived with the substantial 2025 commitment deadlines (Kroger's Zero Hunger Zero Waste framework), substantial zero-waste retailers (Zero Market, EcoRoots, Marley's Monsters, Life Without Plastic), and substantial 2026 retail sustainability context including substantial EU PPWR implementation.

3 min readRead more

Insights & Strategy

Oct 27, 2021

Calculating ROI on PR

A lot of the time, when people discuss " return on investment " it might just sound like some fancy business buzzwords.

3 min readRead more

Growing a Business With Public Relations

Insights & Strategy

Oct 26, 2021

Growing a Business With Public Relations

Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie.

3 min readRead more

Free Digital Promotion for Small Companies

Marketing

Oct 25, 2021

Free Digital Promotion for Small Companies

This is an effortless way to market a business, as all it takes is filling out a necessary form and registering for the listing.

3 min readRead more

PR Firms & Communications Agencies

Oct 22, 2021

Push the Envelope PR: Agency Profile

Push the Envelope PR (PTE) is a boutique beauty, fashion, wellness, and lifestyle agency founded 2006 in Freehold, New Jersey, with NYC metro and LA presence. ~21 employees, ~$3M revenue, 20-year founder-led independent. Clients include Goodwipes, Baloo, Indah, Paddywax, OHOM.

3 min readRead more

Utilizing Video Content Across the Buying Journey

Marketing

Oct 21, 2021

Utilizing Video Content Across the Buying Journey

When a company is creating its business website, it takes a lot more than coding up a homepage and calling it a day.

3 min readRead more

Marketing

Oct 20, 2021

Restaurant Marketing 2026: The Stack That Actually Works

Restaurant marketing in 2026 — TikTok, Google Business, Resy, ChatGPT visibility, UGC, creator pipeline. The seven-layer stack that moves covers in the AI-engine era.

3 min readRead more

Growing a Business with PR Strategies — How Notion, Figma, and Canva Built Their PR Machines

Enterprise SaaS

Oct 20, 2021

Growing a Business with PR Strategies — How Notion, Figma, and Canva Built Their PR Machines

Growing a business with PR strategies in 2026 looks nothing like the playbook the consultants still sell. Notion built community PR via Ambassadors. Figma built Config conference and survived $20B Adobe. Canva built founder PR around Melanie Perkins to $40B. The actual mechanics.

3 min readRead more

Social Media

Oct 20, 2021

Social Media Subscriptions: The 2026 State of Creator Monetization

The five-year arc of social subscriptions \u2014 X, Instagram, YouTube, TikTok, Substack \u2014 where the model works, where it breaks, and what AI engines change.

3 min readRead more

Resonating With Customers Through Content

Marketing

Oct 19, 2021

Resonating With Customers Through Content

Resonating with customers through content is the work. What resonance actually means, the platforms where it happens, what separates content that lands from content that does not, and the brands worth studying.

3 min readRead more