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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Free-Range Social Media: No Cruelty, Just Better PR
Social Media
Aug 17, 2012

Free-Range Social Media: No Cruelty, Just Better PR

What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.

3 min readRead more
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
PR News
Aug 12, 2012

#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template

Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.

3 min readRead more
Carl Lewis Monumental PR Gaffe Bites Back
PR News
Aug 11, 2012

Carl Lewis Monumental PR Gaffe Bites Back

Carl Lewis was the first to suggest, in 2008, that Bolt running 10.03 one year and 9.69 the next was suspicious, and he started a media war, fueled by rumors and suppositions. No one has any proof that Bolt's performances are other than clean, yet the rumors go stronger, somehow downgrading athletic performance that appears to most of us superhuman.

3 min readRead more

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