Google Cannot Get Over Losing NORAD Santa Tracker to Bing
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.

Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.

Sightly has raised $5.6 million in venture capital, positioning the local video company for even more rapid growth. Sightly's local video platform helps businesses get found by consumers perusing video, mobile and social media.

For the first time in company history, Wikia exceeded 1 billion page views per month. This places the platform (which enables people around the world to discover, create and share content on pop culture) in the comScore top 100 both nationwide and internationally.

As if stealing our photos and trying to sell them to advertisers via its alter-ego Instagram wasn’t enough, Facebook has taken its relentless pursuit of profits to even more extreme levels - asking certain users to pay to send messages to ‘non-friends’ and ‘ensure’ they don’t end up being labeled as spam.

When Microsoft CEO Steve Ballmer unveiled Bing back in 2009, some of the world expected artificial intelligence (AI) to spring from their PC monitors, another segment was skeptical, still more reacted with total indifference. Stefan Weitz is ready to bring on the next search engine war.

Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report 2012, carried out by Econsultancy in association with digital agency NetBooster, covers search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing. Over 500 client-side digital marketers and agencies participated in this sixth edition of the report, which offers a comprehensive analysis of the UK search marketing environment.

Acquity Group has released a report telling social media findings from its 2012 Brand eCommerce Audit™. Of the five of the major social networks analyzed only 12 brands had a cohesive presence across Facebook, Twitter, Instagram, Pinterest, and YouTube.

Dunkin’ Donuts, launched the HoliDDay Fashions Twitter & Instagram contest. To participate, contestants send photos of themselves in their favorite holiday attire for the chance to win a $100 Dunkin’ Donuts gift card.

In a move essential to Edelman's pan-Asia growth strategy, the company added oversight of Africa and the Middle East to the responsibilities of David Brain, currently president and CEO of APAC.

Reporting to Renee Wilson, president of MSLGROUP North America, Agresta will collaborate with leaders across MSLGROUP's global network on social and digital aims, strategy and talent.
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