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EPR Editorial Team

EPR Editorial Team

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The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Walmart Caskets: The 2009 Entry Into the Funeral Services Category
PR, AI & Communications News
Oct 15, 2009

Walmart Caskets: The 2009 Entry Into the Funeral Services Category

Walmart entered the casket business this month — quietly, online only, with twenty caskets priced between $999 and $3,200, roughly a third of comparable funeral home pricing. The FTC Funeral Rule of 1984 made it legal. Costco entered in 2004. Walmart's October launch is the larger, louder, more sustained challenge. What the broader funeral services category should be watching.

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