
Airbnb: When PR Goes Wrong
When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right.

When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right.

Here’s a case of bad decisions becoming a public relations problem for Twitter. The fast-growing technology company decided to make layoffs – which is a

Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes

For any business or organization, public relations is often one of the main keys to success. Having a good public image and interacting well with

Newsjacking at its most basic is using current news that’s garnering a lot of interest and injecting your views and product information into the storyline.

Now an airline is catching heat on a federal level. Delta Air Lines was recently in federal court, where a judge ordered the company to

Ever since the documentary Blackfish was released to the masses, SeaWorld has been faced with a major international Public Relations crisis. Despite an aggressive PR

In real estate, competition is fierce and much of marketing and public relations responsibility falls onto the shoulders of an individual agent, broker or marketing

Recently revelations in the public relations disaster once known as Bill Cosby’s career & reputation, have forced many former Cosby allies to take a step back.

Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie. Back in